Beyond the Clips: Fresh Balance Unveils “Running Numbers” Tour
New Balance has provided an intimate look at the realities of professional skateboarding with the release of the “Running Numbers” tour footage. Documenting a journey from Detroit to Buffalo, the “All Access” series shifts the focus away from the polished final product of skate videos to highlight the raw experience of life on the road.
Capturing the Human Side of Touring
Although most skateboarding media focuses exclusively on high-impact tricks and perfectly edited clips, the “Running Numbers” tour emphasizes that touring is about more than just the footage. The series captures the “side missions, hijinks, and team” dynamics that define the culture of professional skating. By going behind the scenes, New Balance showcases the personality and camaraderie that exist between the moments of athletic performance.
The Journey: Detroit to Buffalo
The featured segment of the tour tracks the team’s progress through the corridor between Detroit, and Buffalo. This “All Access” perspective allows viewers to spot the logistical and social aspects of a brand-sponsored tour, providing a comprehensive view of how modern skate teams operate while traveling through different cities.
Where to Watch
The “Running Numbers” content has been distributed across multiple platforms to ensure wide accessibility for the skateboarding community:
- Thrasher Magazine: The full behind-the-scenes experience is available via Thrasher’s official website.
- YouTube: The tour is featured on the Thrasher YouTube channel, including short-form highlights.
- Facebook: Video content is also available through Thrasher Magazine’s Facebook page.
Key Takeaways
- Focus: The series prioritizes the team’s interactions and “hijinks” over traditional trick-based editing.
- Route: The documented leg of the tour spans from Detroit to Buffalo.
- Collaboration: The project is a joint effort between New Balance and Thrasher Magazine.
As skateboarding continues to evolve, the demand for authentic, unscripted content grows. The “Running Numbers” tour serves as a reminder that the bonds formed during the journey are as significant as the tricks landed at the destination.