Lisa Su Returns to Seoul for NPU Industry Talks and Gamer Day
AMD Chair and CEO Lisa Su arrived in Seoul on October 7, marking her second visit to South Korea in seven months to expand the company’s AI semiconductor partnerships. The visit centers on meetings with domestic neural processing unit firms and an afternoon appearance at the “AMD Gamer Day” event at Seoul Dragon City, accompanied by Senior Vice President Jack Huynh.
The itinerary follows Su’s March trip, which established ties across South Korea’s technology sector. During her previous visit, Su met with Samsung Electronics Chairman Lee Jae-yong and Samsung Electronics Representative Director Jeon Young-hyun, securing Samsung as a priority supplier of high-bandwidth memory (HBM4) for AMD’s Instinct AI accelerators. She also signed a memorandum of understanding with Naver CEO Choi Soo-yeon for infrastructure cooperation and met with Upstage CEO Kim Sung-hun regarding GPU supply plans for AI startups.
Government Talks and Heterogeneous AI Infrastructure Plans
Government engagement remains a core focus of the October visit. On the morning of October 7, Su met with Ministry of Science and ICT 2nd Vice Minister Ryu Je-min at the Four Seasons Hotel in Seoul. Previous discussions in July in San Francisco involved Deputy Prime Minister and Minister of Science and ICT Bae Gyung-hoon, where both sides agreed to build and demonstrate heterogeneous AI computing infrastructure combining AMD CPUs and GPUs with domestic NPU chips.
The joint framework aims to establish a unified computing environment tailored to specific AI service demands while creating an AI excellence research center in South Korea to act as a collaboration hub. These initiatives support an open ecosystem approach running on AMD’s ROCm software platform and the UALink high-speed interconnect standard developed alongside Google, Apple, and Microsoft.
Frequently Asked Questions
Why is Lisa Su visiting South Korea again in October?
Lisa Su returned to Seoul on October 7 to meet with domestic neural processing unit companies and attend the “AMD Gamer Day” event at Seoul Dragon City, building on partnership talks started during her March visit.
What memory supplier did AMD secure during previous South Korean meetings?
Samsung Electronics was designated as a primary supplier of high-bandwidth memory (HBM4) for AMD’s Instinct AI accelerator series following meetings between Su and Samsung leadership in March.
Which government officials met with the AMD CEO in Seoul?
Science and ICT 2nd Vice Minister Ryu Je-min met with Lisa Su at the Four Seasons Hotel in Seoul on October 7 for official discussions on technology collaboration.
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