Amorepacific is expanding its luxury beauty footprint in Japan by launching a pop-up store for its flagship brand, Sulwhasoo, at the Isetan Shinjuku department store in Tokyo. According to Isetan department store officials, the pop-up will run from September 5 through October 13, marking a major retail push in the country’s competitive luxury skincare sector.
### Sulwhasoo Launches New Lineup at Isetan Shinjuku
The pop-up marks the official Japanese debut of several new Sulwhasoo product lines formulated with the brand’s 60-year legacy of ginseng research technology. Shoppers visiting the Isetan Shinjuku main building will have access to custom consultation spaces, complimentary hand treatment services utilizing Sulwhasoo formulas, and specialized gift packaging options. According to company distribution details, Sulwhasoo products are now available through the brand’s official Japanese online store, Isetan Beauty Online, Qoo10, Amazon Japan, and @cosme Shopping to increase consumer purchase accessibility. The brand’s history dates back to 1966 with the introduction of “ABC Ginseng Cream,” which combined herbal bio-technology with skin science. By securing a presence in the Isetan Shinjuku retail hub, Amorepacific aims to accelerate its market penetration and establish a lasting presence among Japanese luxury beauty consumers.
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