Kerrygold and Amybeth McNulty Celebrate St. Patrick’s Day with the Iconic Irish Crisp Sandwich

Kerrygold, the renowned Irish butter brand, is bringing a taste of home to St. Patrick’s Day celebrations worldwide with a campaign centered around the beloved “crisp sandwich.” Partnering with Irish actress Amybeth McNulty, known for her role in “Stranger Things,” Kerrygold aims to share this simple yet cherished Irish tradition with a global audience.

A Taste of Home

Amybeth McNulty, who began her acting career in Letterkenny, Ireland, reflects on the nostalgic connection between the crisp sandwich and her hometown memories. “There are just some things that will take you straight back to your hometown,” she stated in campaign advertisements according to Donegal Daily.

The Crisp Sandwich: A Simple Irish Classic

The campaign encourages people to mark St. Patrick’s Day by enjoying a crisp sandwich, a staple of Irish culture. Kerrygold is hosting pop-up events in select cities around the world, offering consumers the opportunity to experience the authentic taste of this classic snack. As reported by PR Newswire, a pop-up event will be held in New York City on March 17th, from 11 a.m. To 5 p.m. At Wildair, located at 142 Orchard Street.

Beyond the Sandwich: Authentic Irish Recipes

For those wishing to recreate the experience at home, Kerrygold is providing a collection of authentic Irish recipes featuring simple ingredients and the brand’s grass-fed Irish butter and cheese. Donegal Daily notes that the recipes champion real flavor and showcase the versatility of Kerrygold products.

Global Campaign and Brand Expansion

The initiative is part of a broader global campaign by Kerrygold, developed with BBDO Chicago, to promote authentic Irish food and culture. The campaign also features Michelin-star Chef JP McMahon of Aniar in Galway, showcasing traditional Irish dishes made with Kerrygold butter and cheese. LBBOnline reports that the campaign highlights the hospitality and storytelling associated with Irish cooking.

Key Takeaways

• Kerrygold is promoting the Irish “crisp sandwich” as a symbol of St. Patrick’s Day.
• Amybeth McNulty is collaborating with Kerrygold to share this cultural tradition.
• Pop-up events are planned in cities worldwide, including New York City.
• Authentic Irish recipes are available for home cooks.