AppsFlyer released guidance detailing how mobile developers must answer Apple App Store privacy questions when implementing its software development kit.
App Store Connect Privacy Questionnaire Requirements
Developers submitting applications to App Store Connect must complete privacy questionnaires to generate mandatory nutrition labels. AppsFlyer stated that publishers hold full control over software configuration, data collection methods, and data usage.
Depending on specific setup choices and integrated partner networks, publishers must tailor their responses within App Store Connect. AppsFlyer software defaults determine baseline expectations, but development teams bear responsibility for aligning configurations with their actual app usage.
User Identifier Linkage and Data Types
Data gathered through AppsFlyer typically links to specific identifiers, including device IDs where accessible or customer-based IDs when pre-configured. Consequently, developers must select “yes” when the App Store questionnaire asks if collected data connects to a user ID.
According to AppsFlyer policy interpretations, the software itself does not engage in tracking. However, developers utilizing collected information for tracking purposes must implement the App Tracking Transparency (ATT) framework.
Frequently Asked Questions
When must developers implement the ATT prompt?
Publishers must deploy the App Tracking Transparency prompt whenever they use data collected via the software for tracking purposes.
Who decides how data is collected through the software?
App developers maintain complete authority over software setup, data point selection, and how gathered information is utilized.
Do AppsFlyer systems automatically track users?
AppsFlyer maintains that its software does not track users by default, requiring publishers to evaluate their specific configurations against Apple policies.
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