Apple Launches iPhone 17e, MacBook Neo and More

Apple unveiled a series of new products this week, including the iPhone 17e, a new iPad Air, updated MacBook Air and Pro models, and the highly anticipated MacBook Neo. The announcements, delivered via press release over three days, represent incremental upgrades to existing lines alongside the introduction of a genuinely new product – the budget-friendly MacBook Neo.

iPhone 17e: A Wallet-Friendly Option

The iPhone 17e offers many of the same features as the flagship iPhone 17 at a more accessible price point. Key features include enhanced scratch resistance with Ceramic Shield 2, the A19 chip, a 48MP Fusion camera, fast MagSafe wireless charging, and USB‑C connectivity. Storage options start at 256GB. [Apple iPhone 17e] Pre-orders began on March 6, 2026, with availability starting March 11, 2026.

MacBook Neo: Apple’s Budget Laptop

The MacBook Neo marks a significant departure for Apple, entering the sub-$600 laptop market. Starting at $599, and $499 for educational institutions, it’s the most affordable MacBook to date. [NBC News] Unlike other MacBooks, the Neo is powered by an A-18 processor. While offering a more affordable price, it features a less detailed screen and shorter battery life – 16 hours compared to the MacBook Air’s 18 hours. [NBC News]

MacBook Air and Pro Updates

Apple also updated its MacBook Air and Pro lines with M5 chips, increased storage options, and higher starting prices. The MacBook Air (M5) now starts with 512GB of storage, up from 256GB in the previous model, and has a starting price of $1,099. [NBC News] The MacBook Pro models, featuring M5 Pro and M5 Max processors, now start with 1TB of storage. [NBC News]

Availability

Pre-orders for all new Apple products began on March 6, 2026, with official launch date of March 11, 2026. [NBC News]