Arsenal have partnered with biopharmaceutical company MSD to launch the second season of the ‘Defend Your Tomorrow’ campaign.
The initiative aims to raise awareness of cervical cancer risks and symptoms, while signposting fans to speak to their GP practice.
Now in its second year, the campaign focuses on ‘Hopes for the Future’ and has released a short film featuring Danielle Carter, alongside current first-team stars Beth Mead, Katie McCabe, and Steph Catley.
The North London club will promote the campaign at their match against Manchester City at Emirates Stadium on Sunday, 8th February 2026. The activation supports NHS England’s goal to eliminate cervical cancer by 2040.
Beth Mead, Arsenal and England forward, said, “I hope for a future where this isn’t even a conversation. We know that almost all cases of cervical cancer are preventable, and we hope that with Defend Your Tomorrow we can encourage more supporters and people in our community to find out about the signs and symptoms of cervical cancer. If using our platform helps more people take that step and protect their futures, then together we have made a positive difference.”
Christoph Hartmann, Country Medical Director at MSD, said, “MSD is proud to launch the second season of the Defend Your Tomorrow campaign to raise awareness of cervical cancer. Defend Your Tomorrow brings together the power of sport, healthcare, and community voices to provide inclusive and equitable health education on the signs and symptoms of cervical cancer.
“People being aware and equipped with the right health information is an important first step so together, we can hope for a future where the NHS ambition to eliminate cervical cancer becomes a reality.”
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