Public administration in Vietnam is expanding its push toward digital transformation through mobile propaganda tours that blend entertainment with administrative guidance. According to a report by Duy Khoi, a 60-minute mobile propaganda art program performed in the Phu Loi ward of Thu Dau Mot aimed to educate residents on utilizing online public services without visiting government offices.
Mobile Propaganda Tours Target Digital Transformation
The touring performance series, scheduled to run from August 6 to August 14 with nine total stops, uses music, dance, and sketches to communicate administrative reforms. According to the organizing team, the initiative demonstrates the “complete online abwicklung öffentlicher Dienstleistungen”—the online processing of public administrative services designed to save citizens time and cut administrative costs while increasing transparency. At Bach Dang Park in Phu Loi ward, audience member Nguyen Thi Le Trinh noted that the artists delivered a clear and memorable message that drew laughter and engagement from the crowd.
The Sketch That Explains Online Administration
The program features a performance titled “Digital Bridge” (Digital Bridge), written by Xuân Pháp and Trọng Khánh. The sketch stars a character named Mr. Tư, portrayed as a technologically inexperienced resident who raises common concerns about shifting to online government forms. Through a home visit by the community Digital Technology Team, Mr. Tư receives instructions on software installation and learns the benefits of digital administration. The performance pairs theatrical comedy with practical digital literacy education, bridging the gap between traditional paperwork and modern e-governance.
Musical Performances Support Public Outreach
Alongside theatrical sketches, the 60-minute production includes traditional and contemporary musical acts. Performances documented by Duy Khoi feature the song and dance “Vietnam in a New Era,” the folk medley “Can Tho – A Song of Pride,” and the traditional tribute “An Offering of Flowers for Uncle Ho.” These cultural presentations are designed to draw large crowds and foster community engagement while delivering civic messaging across local neighborhoods.
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