Aston Martin Q London has opened at 14 Berkeley Square in Mayfair, occupying a 587-square-meter, two-story flagship space that features a dedicated 8-meter digital configurator and material library with over 500 physical samples, kr.acrofan.com reported.
Mayfair Showroom Features Portland Stone and Two Levels
The new Mayfair showroom sits on the eastern side of Berkeley Square, a location with over 75 years of automotive history. Designed with a Portland stone exterior, the 587-square-meter facility spans two levels. The ground floor features a bronze-finished arched entryway, a central display area that accommodates up to four vehicles, a coffee bar, and an accessories showcase. A pendant chandelier stretches across the reception area to link the front facade with the main gallery.
Q by Aston Martin Bespoke Customization Services
Operated by official dealer partner H.R.Owen, the Berkeley Square location houses the Q by Aston Martin bespoke division. Clients work directly with the customization team inside a dedicated configuration suite. The downstairs area includes a material library with more than 500 physical samples covering exterior paint finishes, leather hides, and stitching patterns.
Global Debut of the Aston Martin DBX GT
Alongside the flagship opening, Aston Martin unveiled the new DBX GT worldwide. The model reinterprets the brand’s SUV lineup by combining handcrafted interior details with upgraded performance specifications. Chief Executive Officer Adrian Hallmark noted that the Berkeley Square space strengthens the brand’s presence in a primary global luxury retail hub, while Chief Creative Officer Marek Reichman stated that the interior design reflects the company’s architectural standards and technical capabilities.
Frequently Asked Questions About Aston Martin Q London
When did Aston Martin Q London officially open to the public?
Aston Martin Q London officially opened on October 5, 2026, at 14 Berkeley Square in London’s Mayfair district.
Which local partner manages the Mayfair flagship showroom?
The London-based automotive retailer H.R.Owen operates the Berkeley Square showroom alongside its existing Wandsworth aftersales facility.
What digital tools are available for vehicle customization inside the showroom?
Clients utilize an 8-meter by 3-meter digital screen running virtual reality software connected directly to the Aston Martin Design Studio database.
Client Consultations Begin October 5 2026
The facility officially begins regular client consultations on October 5, 2026, with private basement appointments scheduled through advance reservation.
Worth a look