Empowering Women in Business: An Inside Look at AJC Her+Story
The business landscape in Georgia is witnessing a significant shift as the Atlanta Journal-Constitution (AJC) launches Her+Story, a dedicated initiative designed to amplify the voices and achievements of women founders, creators and executives. By moving beyond traditional reporting, the series aims to create a community for women and their allies to drive transformation through shared experiences and conversation.
The State of Women-Owned Businesses in Georgia
The need for a platform like Her+Story is underscored by the rapid growth of Women Business Enterprises (WBE) in the region. Georgia currently ranks fifth in the United States for the greatest number of women-owned firms, with Metro Atlanta also ranking fifth. Despite this growth, gaps in pay and promotion persist within the workplace, making targeted coverage and community support essential for professional advancement.
A Multidimensional Approach to Storytelling
AJC Her+Story is structured to showcase women at every career stage and across diverse sectors. The series focuses on several key archetypes of leadership:
- Entrepreneurs: Those revolutionizing emerging industries.
- Change-makers: Women transforming legacy organizations.
- Nonprofit Leaders: Individuals creating significant social impact.
- Rising Stars: Professionals charting new paths in their respective fields.
One of the first featured profiles is Jasmine Crowe-Houston, founder of the Atlanta-based company Goodr. Her journey illustrates the scale of success possible for local founders, moving from a cupcake truck to operating a business across 15 states with major clients such as Wellstar Health Systems, the Georgia World Congress Center, and Hartsfield-Jackson Atlanta International Airport.
Beyond Articles: Events and Workforce Strategy
The initiative extends beyond written profiles to include practical resources and networking opportunities. The AJC Her+Story platform provides expert advice and lists events specifically for women in business.
A notable example of this commitment to professional development is the session “Leading through the Shift-Workforce Strategy in an AI Accelerated Economy,” scheduled for April 29, 2026. Moderated by Paul Varnedoe, this session addresses how leaders can position their organizations for success in an AI-enabled economy, focusing on rethinking hiring, training, and advancement to meet the demands of a changing labor market.
Key Takeaways for Women Entrepreneurs
- Visibility Matters: Platforms like Her+Story provide the visibility necessary to bridge gaps in promotion and pay.
- Community Support: Networking through dedicated business series helps founders identify allies and mentors.
- Adaptability: Staying informed on AI and automation is critical for long-term organizational success.
Frequently Asked Questions
How can women in business gain involved with AJC Her+Story?
Individuals with events for women in business can email herstory@ajc.com with the details to be listed on the Her+Story page.
What is the primary goal of the Her+Story series?
The goal is to redefine women’s business narratives in Atlanta and the South by providing a multidimensional view of women’s experiences and celebrating their contributions to the business community.
Worth a look