Amazon’s fall Prime Big Deal Days sale brings significant price cuts on Apple hardware, featuring markdowns on AirPods, iPads, and MacBooks across its two-day event ending October 7. Shopping editors note that products are available for as little as $15 during the 48-hour event, providing an opportunity for shoppers to upgrade their technology or buy holiday gifts. Shopping editors have sorted through the sale, noting that for them, the event is essentially their Super Bowl.
The 48-hour sale event features prominent discounts across both U.S. and U.K. Amazon stores, covering multiple generations of Apple devices, accessories, and wearables.
Top Apple Device and Accessory Deals
Shoppers can find notable price reductions on audio gear and wearables during the event. U.S. discounts include the AirPods Pro 3 marked down to $179 from $249, and the AirPods Max 2 available for $429 instead of $549. For watch buyers, the Apple Watch Series 12 (42mm) is listed at $350, down from $399. The AirPods Pro 3 feature active noise cancellation, live translation, and heart rate sensing, boasting a battery life of 8 hours per charge and 24 hours with the case alongside an IP57 water-resistance rating; they also allow users to take a home hearing test and function as a clinical-grade hearing aid. The AirPods Max 2 offer 1.5 times more active noise cancellation than the previous model. The Apple SE 3 smartwatch serves as a fitness tracker, health stat monitor, sleep tracker, text and call device, and coffee payment tool, featuring up to 18 hours of battery life, two colors, and 64 GB of memory storage.
In the tablet and computer categories, the 128GB iPad mini is priced at $499 ($100 off), while the 13-inch M5 MacBook Air (512GB/16GB) is marked down to $1,099 from $1,299. Additional U.S. hardware price cuts feature the 15-inch M5 MacBook Air (512GB/16GB) at $1,299, the 14-inch M5 MacBook Pro (1TB/16GB) at $1,839, the 16-inch M5 Pro MacBook Pro (2TB/24GB) at $2,749, the M6 Mac mini (16GB, 256GB) at $769, and the M5 Max Mac Studio (36GB, 512GB) at $2,299.99. iPad deals also span the 11-inch M4 iPad Air (128GB) at $649, the 13-inch M4 iPad Air (128GB) at $849, the 11-inch M5 iPad Pro (256GB) at $1,099, the 13-inch M5 iPad Pro (256GB) at $1,550, and the 13-inch M4 iPad Pro (256GB) at $1,299. Additional hardware finds include the Apple AirTag, which won a Shop TODAY Travel Award for its loudspeaker and expanded Precision Finding range, holding an overall score of 4.83 out of 5, a weight of 0.42 oz, a diameter of 1.26 inches, and availability in quantities of 1 or 4. Reviewers found its speaker louder than other contenders for faster and easier item location. One shopper stated about the 13-inch M5 MacBook Air: The MacBook Air M5 13-inch is absolutely the best purchase I have made in my entire life,
adding, It is so light that it doesn’t make any difference in my backpack.
Mac and iPad Prices Rise Despite Sales
While the Prime Day event offers substantial savings compared to standard retail costs, buyers face a significant caveat regarding historical pricing. Apple raised prices across its Mac and iPad lineups in June, with further increases accompanying the latest Mac releases to reflect wider rises in memory and storage costs across the industry.
Consequently, Macs and iPads are more expensive than they were during previous sales, meaning current Prime Day deals may not beat past record lows. However, Apple Watch pricing has remained largely unchanged, and AirPods launched at a lower price point, keeping the Prime Day event among the best opportunities to purchase Apple items for less than standard retail prices. As a result, the MacBook Air rarely dips under $1150, and the MacBook Pro has not dropped below $1,800. During the event, Amazon also features deals on trending finds and giftable items from top brands including Tarte, Caraway, Play-Doh, Lego, and Shark.
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