The Rise of ZEISS in Smartphone Photography
For photography enthusiasts, the name ZEISS is synonymous with high-quality optics. Founded in 1846 in Jena, Germany, the company has a long history of producing lenses for professional cameras, microscopes, and other optical instruments. In recent years, ZEISS technology has become increasingly prevalent in smartphones, significantly enhancing their photographic capabilities [1].
The ZEISS and Smartphone Partnership
Collaborations between ZEISS and leading smartphone manufacturers are enabling consumers to capture clearer, sharper photos with accurate colors and appealing bokeh effects directly from their mobile devices. This technology brings professional-level photography within reach for everyday users.
Understanding ZEISS Lenses
ZEISS lenses are renowned for their superior optical quality. Produced by Carl Zeiss AG, a German company, they are considered among the best in the world. These lenses are designed for cameras, eyeglasses, microscopes, and, increasingly, smartphones. They are known for delivering sharp images, accurate color reproduction, and durability [1].
Smartphones Featuring ZEISS Cameras
Several smartphone models currently utilize ZEISS optics to deliver exceptional image quality. Here are some notable examples:
vivo X100 Ultra
The vivo X100 Ultra is equipped with a 1-inch 50MP sensor and a ZEISS Apo Lens, capable of producing realistic bokeh effects comparable to those achieved with DSLR cameras. It also features an AR Glass Sync feature for an immersive photography experience, making it a popular choice for content creators [2].
Price: Approximately Rp. 12,000,000
Sony Xperia 1 V
The Sony Xperia 1 V is geared towards serious mobile photographers, featuring a 48MP main sensor and ZEISS optics. This combination produces highly detailed, natural, and clear images. It also incorporates Real-time Eye AF and Real-time Tracking features for sharp and stable focus on moving subjects, mirroring the capabilities of professional DSLR cameras.
Price: Approximately Rp. 10,200,000
vivo V30 Pro
The vivo V30 Pro marked the debut of ZEISS technology in vivo’s V series. It features three 50MP main cameras, all optimized by ZEISS, with a dedicated 50MP portrait lens for sharp, artistic images with blurred backgrounds. [2]
Price: Approximately Rp. 4,500,000
Nokia XR40 Pro
The Nokia XR40 Pro is a rugged smartphone featuring a 64MP ZEISS camera. Its durable design and superior camera quality make it suitable for travelers, climbers, and field workers.
Price: Approximately Rp. 6,000,000
vivo V60
The vivo V60 brings optical technology previously found only in the high-end X series to a more accessible price point. Equipped with ZEISS technology, it offers performance close to flagship models without the premium cost. Its Floating Telephoto feature enables excellent optical quality macro photography.
Price: Approximately Rp. 6,700,000
vivo X60 Pro
The Vivo X60 Pro, with its three rear cameras and 32MP front camera, is well-suited for vloggers and social media content creators.
Price: Approximately IDR 5,600,000
Sony Xperia 5 IV
The Sony Xperia 5 IV is a compact yet powerful smartphone featuring three 12MP rear cameras and Real-Time Eye AF, delivering sharp and natural photos.
Price: Approximately Rp. 12,000,000
The Ongoing Partnership Between Vivo and ZEISS
vivo and ZEISS renewed their global imaging partnership in August 2025, expanding their collaboration beyond smartphones to explore new imaging technologies and create a more comprehensive imaging ecosystem [2]. This partnership aims to empower users and drive the future development of imaging technology.