Billboard and Planet Fitness have launched “Southwest Sweat,” a curated playlist reflecting the most-streamed tracks across Austin, El Paso, Phoenix, and Tucson since January 2026. Combining Billboard’s editorial curation with Luminate streaming data, the collection blends regional staples like Tejano and country with contemporary pop and rock to soundtrack fitness routines.
Luminate Data Drives Regional Curation
The “Southwest Sweat” playlist, released on September 28, 2026, draws from the top 200 songs streamed in four major Southwestern markets: Austin, El Paso, Phoenix, and Tucson. By analyzing Luminate’s consumption data, Billboard’s editorial team selected tracks that bridge the gap between long-standing regional traditions and modern hits. The initiative is part of a broader “Movement Mix” series by Planet Fitness, designed to provide music that matches the energy of specific geographical regions during workouts.
Tejano Classics Meet Country and Rock
The playlist features a broad spectrum of genres, reflecting the diverse cultures of the Southwest. Contemporary country tracks like Ella Langley’s “Choosin’ Texas,” Post Malone and Morgan Wallen’s “I Had Some Help,” and Jon Pardi’s “Head Over Boots” sit alongside regional Mexican and Tejano classics.
From Grupo Frontera to Michael Jackson
Fuerza Regida and Grupo Frontera contribute the track “ME JALO,” while the playlist also includes Bobby Pulido’s “Desvelado” and Herencia de Grandes’ “Ya Borracho.” Alternative rock is represented by Mesa’s own Jimmy Eat World with “The Middle.” Other notable inclusions span genres from across the musical map, including Shaboozey’s country-pop hit “A Bar Song (Tipsy),” Lil Uzi Vert’s “Just Wanna Rock,” and classic tracks like Stevie Ray Vaughan’s “Pride and Joy” and Michael Jackson’s “Beat It.”
Free Membership Promotion Through December
Planet Fitness is offering a promotional incentive to listeners of the “Southwest Sweat” playlist. By using the code SouthwestFMF at local Planet Fitness locations, new members can receive their first month of either a Classic or a PF Black Card® membership for free. This promotional offer is valid through December 31, 2026. The full playlist is available for streaming online, providing a sonic backdrop intended to mirror the regional energy of Texas dance halls and desert highways.
Border-Crossing Cultural Influences
By blending these established favorites with current streaming chart-toppers, the collaboration aims to capture the specific momentum of the Southwest for fitness-focused listeners.