Billboard and Planet Fitness Launch Regional “Movement Mixes” Curated by Data

Billboard and Planet Fitness have launched a collaborative editorial series titled “Movement Mixes,” a collection of eight curated playlists designed to align music with regional fitness trends. According to Billboard, the initiative uses Luminate data and editorial expertise to identify the specific songs and artists resonating within different U.S. communities.

Regional Music Trends and Fitness Motivation

The partnership aims to move away from generic workout playlists by tailoring audio experiences to the distinct musical identities of various U.S. regions. The rollout begins with “Midwest Momentum,” a playlist featuring sounds currently popular in the heartland. Planet Fitness plans to release additional mixes throughout the year, with upcoming segments highlighting the West, South, and Mid-Atlantic regions.

“At Planet Fitness, we know nothing gets you through a workout better than a great playlist,” said Trupti Patil, Vice President of National Media & CRM at Planet Fitness. “By partnering with Billboard, an iconic leader in the music industry, we’re bringing together the power of fitness and music to motivate people wherever they are, and however they choose to move.”

Data-Driven Curation

The playlists are built using Billboard’s industry charts and Luminate. By analyzing regional listening behavior, the companies aim to provide a soundtrack that feels authentic to local listeners rather than a one-size-fits-all approach.

Sweepstakes and Promotional Details

As part of the promotional rollout, Planet Fitness and Billboard are offering fans the opportunity to win tickets to live music events. The sweepstakes include two distinct prize packages:

• Five winners will receive a pair of tickets to Billboard’s R&B and Hip Hop Live! event.
• Five winners will receive a pair of tickets to the Latin Music Week En Vivo concert.

Official entry details and terms for these sweepstakes are expected to be shared through the companies’ respective digital channels as the campaign progresses.

How the Partnership Fits into Industry Trends