Blokees Debuts Over 90 New Products at Wonder Festival Shanghai 2026
Assembly character toy brand Blokees exhibited nearly 500 products across its core model kit and vehicle lines during the Wonder Festival Shanghai 2026 event held from October 3 to 4, according to PR Newswire and Ad-Hoc-News. The exhibition featured more than 90 brand-new items, signaling continued expansion across intellectual properties, formats, and collector demographics.
Model Kit Expansion and New DC Comics Additions
The company showcased a model kit portfolio spanning hero collecting, animal themes, and fashion-oriented items across more than 10 global intellectual properties. These properties include Ultraman, Transformers, Saint Seiya, Evangelion, and DC. Products aimed at collectors aged 16 and older served as a primary focus, featuring nearly 40 items displayed across the Champion, Champion Lite, Fantastic, and Legend series. More than 20 of those items made their debut at the festival, highlighted by DC making its first commercial appearance within the Legend series.
Ecosystem Growth With Terraventure and DaaLaMode Series
Blokees also displayed additions to its Terraventure and DaaLaMode series to capture different consumer segments. The Terraventure line features animal-themed model kits based on Jurassic World. Meanwhile, the DaaLaMode line merges assembly, articulation, and fashion play elements.
Vehicle Offerings and Franchise Additions in Blokees Wheels
Within the Blokees Wheels category, the brand presented its C, E, and S Series featuring franchises such as Transformers, Ultraman, and Batman. Vehicle enthusiasts also saw first-time displays of new products based on Cyberpunk 2077, Fast & Furious × Ford, and Fast & Furious × Dodge.
Global Creator Community and Future Strategy
Beyond commercial products, the exhibition featured winning works from the “Dawn” and “Awakening” seasons of the 2026 BFC Creation Contest. Blokees runs the BFC community to connect players worldwide through creation and sharing, with a current footprint spanning 21 countries and regions. The company stated that it will continue strengthening its two core categories and expanding its global product and creator ecosystem under the strategy of being universally appealing, offering stepwise pricing, and promoting globally.
Frequently Asked Questions
What dates did Wonder Festival Shanghai 2026 take place?
The event ran from October 3 to October 4, 2026, in Shanghai, where Blokees exhibited its catalog.
Which intellectual properties made a debut in the Legend series?
DC made its first commercial appearance in the Legend series during the exhibition, alongside more than 20 other newly debuting items targeted at collectors aged 16 and older.
How many countries and regions are part of the BFC creation community?
The global creator community spans 21 countries and regions, connecting players through the creation and sharing of model works.
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