Emma Roberts to Star in ‘Bride Wars’ TV Series for Peacock

Peacock is developing a television series reimagining the 2009 film Bride Wars, with Emma Roberts set to star and executive produce. The series, described as a “fresh, loose reimagining” of the original, will follow a new storyline centered around wedding planners.

A New Capture on a Familiar Story

Unlike the original film, which focused on two brides competing for the same wedding date, the Peacock series will center on the rivalry between two wedding planners. Roberts will portray a big-city wedding planner who relocates to a small town in North Carolina, sparking a conflict with a well-established local planner. The ensuing competition will extend beyond a single wedding, evolving into a broader clash over friendship, community, and love.

Production Details and Key Players

New Regency, the production company behind the original Bride Wars film, will lead the series development. Co-studios include 20th Television and UCP. Sascha Rothchild, known for her work on XO, Kitty, GLOW, and The Baby-Sitters Club, is writing and executive producing the series.

Executive producers also include Arnon Milchan, Yariv Milchan, and Natalie Lehmann for New Regency; Karah Preiss and Matt Matruski for Belletrist (Roberts’ production company); and Alexandra Milchan and Martin Salgo for Crescent Line.

Emma Roberts’ Recent and Upcoming Projects

Roberts is currently in production on the feature film Hal, alongside Alexander Ludwig, and continues to executive produce the series Notify Me Lies. Her recent credits include American Horror Story: Delicate and the 2023 film Maybe I Do, as well as the 2024 comedy Space Cadet, both of which she also executive produced.

Original ‘Bride Wars’ Legacy

The original Bride Wars, starring Kate Hudson and Anne Hathaway, was released in January 2009 and grossed approximately $115 million worldwide despite receiving mostly negative reviews. The film centered on two lifelong friends whose weddings are accidentally scheduled for the same day at The Plaza Hotel in New York City, leading to a competitive and chaotic battle for wedding supremacy.

Rothchild is also currently adapting Young Rich Widows for Amazon. Her debut novel, Blood Sugar, was a New York Times Best Book in both 2021 and 2022.