BTS and Spotify’s ‘SWIMSIDE’ Campaign: A Cruise Adventure for ARMY

BTS is collaborating with Spotify for an exclusive fan experience called “SWIMSIDE” ahead of the release of their new album, ARIRANG. The campaign offers a unique opportunity for ARMY to immerse themselves in the world of BTS through a cruise adventure on Seoul’s Han River.

What is ‘SWIMSIDE’?

“SWIMSIDE” is an exclusive cruise event taking place on the Han River in Seoul, South Korea. The cruise will feature BTS’s music, providing a special experience for fans. The event will be held at Yeouido Hangang Park and will run across three boarding sessions from March 27–29, from 5:30 PM to 10:30 PM KST [1].

How to Participate

Participation in the “SWIMSIDE” event requires a few key steps:

• Spotify Premium: Applicants must be subscribers to Spotify Premium.
• Pre-save ARIRANG: Applicants must pre-save BTS’s upcoming album, ARIRANG, on Spotify.
• Application Submission: Screenshots proving Spotify Premium status and pre-saving ARIRANG must be uploaded during the application process.

The application period is open from March 12–19. Selected guests will be notified individually on March 23 [1].

ARIRANG Album and Upcoming Events

The “SWIMSIDE” campaign is part of a larger rollout for BTS’s new album, ARIRANG, which is set to be released on March 20, 2026 [1]. The 14-track album features collaborations with producers Diplo and Ryan Tedder.

Following the album release, BTS will host “BTS The Comeback Live Arirang,” a show exclusively streaming on Netflix. The group will also embark on a world tour beginning in April, with performances scheduled in South Korea, Japan, the US, and Europe [1]. They are scheduled to perform four nights in Singapore on December 17, 19, 20, and 22.

Where to Apply

Interested fans can discover the application form and further details on the official “SWIMSIDE” website: swimside-kr.com/en/apply [1].