Carer Enters Australian Market via Komatsu Partnership

Carer, an Italian manufacturer of high-capacity electric forklifts, has entered the Australian market through a strategic partnership with Komatsu Forklift Australia Pty Ltd, according to a press release from the company. The agreement marks a significant expansion for Carer, which has operated for 50 years and is now present in over 100 countries.

A Strategic Leap into a High-Volume Market

Carer’s electric heavy-duty forklifts—designed for 24/7 operation in extreme conditions—align with the nation’s push toward zero-emission technologies. Rising fuel costs and stricter emissions regulations have accelerated demand for alternatives, a shift that Carer’s 50-year legacy in electric vehicle design is poised to meet.

Komatsu’s Network Becomes Carer’s Local Bridge

The partnership leverages Komatsu Forklift Australia Pty Ltd’s 60-year footprint, including 10 branches and direct service centers nationwide. This collaboration will handle sales, leasing, and after-sales support for Carer’s electric forklifts.

A 50-Year Legacy Meets Regional Expertise

Since joining the Unicar group in 2013, the brand has grown its international presence. Unicar, which also represents Yale and Hyster in Italy, has expanded Carer’s reach, but Australia’s market—where forklifts still run on diesel—presents a new frontier.

Testing Electric Tech in Harsh, Remote Conditions

Australian industries prioritize equipment that thrives in remote, high-temperature environments.

Zero-Emission Push Gains Momentum in Logistics