Casino Guru has won the Safer Gambling Initiative award at the iGB Affiliate Awards for the fourth consecutive year. The recognition, presented during iGB Live on July 1 and 2, follows the company’s launch of a science-based self-exclusion code of practice and a verification partnership with Gamecheck to improve transparency in the online casino sector.
Fourth Consecutive Win at iGB Affiliate Awards
Casino Guru secured the Safer Gambling Initiative award during the iGB Live event, marking its fourth straight year receiving the honor. According to the organization, the award recognizes consistent efforts to promote a safer gambling environment by helping players make informed decisions and recognize risk factors.
The Online Self-Exclusion Recommended Code of Practice
A central part of Casino Guru’s recent strategy is the development of the Online Self-Exclusion Recommended Code of Practice. This framework provides a set of standards for online self-exclusion based on scientific evidence.

The code aims to solve a common industry problem: inconsistent self-exclusion processes across different operators. By establishing a uniform approach to harm reduction, the framework allows operators to immediately implement stronger protection systems. This ensures that when a player chooses to exclude themselves, the process is robust and consistent across platforms.
Gamecheck Integration for Certified Gaming
To increase transparency regarding game fairness, Casino Guru integrated a verification system from Gamecheck. This collaboration allows users to identify online casinos that offer games verified and certified directly by the software providers.
Instead of relying solely on a casino's claims of "fairness," players can use the Gamecheck framework to confirm that the games are authentic and functioning according to provider specifications.
Industry Impact and Strategic Goals
Šimon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, stated that the past year focused on completing the company’s most ambitious responsible gaming initiatives. Vincze noted that the publication of the self-exclusion code and the Gamecheck partnership are significant milestones in player protection.
The company’s broader strategy involves collaborating with diverse sectors to raise the overall standards of the gambling industry. This approach shifts the focus from individual site compliance to a systemic increase in transparency and safety.
Comparison of Safety Initiatives
| Initiative | Primary Goal | Mechanism |
|---|---|---|
| Self-Exclusion Code | Harm Reduction | Science-based standards for uniform operator adoption. |
| Gamecheck Partnership | Transparency | Direct provider certification of online games. |
| iGB Award Alignment | Industry Validation | External auditing of safer gambling initiatives. |
Frequently Asked Questions
What is the iGB Affiliate Award?
The iGB Affiliate Awards recognize excellence and innovation within the gambling affiliate industry, specifically highlighting companies that contribute to the growth and safety of the sector.
How does the Online Self-Exclusion Code help players?
What does “verified games” mean in the Gamecheck context?
It means the game has been checked to ensure it is the official version provided by the developer and that its Random Number Generator (RNG) and payout percentages are certified.
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