On February 8, local time, the CCTV 2026 Spring Festival Gala promotional video was unveiled at the French Football League. This is also the first time that the CCTV Spring Festival Gala promotional video has appeared in the five major European football leagues.
Spring Festival Gala promotional video appears on Ligue 1 big screen
15,000 fans witnessed the event live
Headquarters reporter Zhu Xuesong: This is the Abdeschamps Football Stadium in Auxerre, a city in north-central France. During the French Ligue 1 Auxerre team’s home match against Paris FC that day, the station’s 2026 Spring Festival Gala promotional video was played repeatedly on multiple large screens inside and outside the stadium, bringing a strong New Year flavor to the green fields of Ligue 1.
As one of the five major European leagues, Ligue 1 is the highest level of French professional football and has a wide audience in Europe and even the world. On the day of the game, the Spring Festival Gala promotional videos were shown on multiple large screens inside and outside the stadium, running through the pre-game warm-up phase, midfield and after the game, attracting the attention of about 15,000 fans at the scene.
△The audience watched the Spring Festival Gala promotional video on the big screen
Auxerre Football Club stated that the club has maintained close ties with China for many years and continues to hold relevant celebrations on match days during the Spring Festival. The club’s executive chairman, Baptiste Malbey, said that Auxerre has a youth training academy in China, and young Chinese players come to the club for training regularly, and it also has a stable fan base in China. For this reason, the club will also actively participate in the Chinese New Year celebrations and plans to continue to hold relevant celebrations in the next Auxerre match against Rennes to jointly welcome the arrival of the Year of the Horse.
△Baptiste Malbey, executive chairman of Auxerre Club, was interviewed by a reporter from the main station
△Baptiste Malbey, executive chairman of Auxerre Club, presented a football to the main station
Auxerre Football Club’s home stadium is filled with Chinese New Year flavor
On the day of the match, the Spring Festival symbols inside Auxerre Football Club were also very eye-catching. Spring couplets and window grilles are posted on the windows, and the players’ lounge area is decorated with red lanterns and Year of the Horse-themed decorations, echoing the Spring Festival Gala promotional video played on the big screen in the stadium, creating a strong festive atmosphere.
△Spring Festival decorations in Auxerre Club
Anneke Soto, director of the Auxerre Tourism Bureau, said in an interview that she was impressed by the rich and diverse decorations during the Spring Festival, including the various shapes designed for the Spring Festival. She also sent Spring Festival greetings to the Chinese audience.
△Annique Soto, Director of the Auxerre Tourism Bureau, was interviewed by a reporter from the main station
Former French international footballer sends Spring Festival greetings
Former French international footballer and coach Djibril Cisse was interviewed by a reporter from the main station
Former French international footballer and coach Djibril Cisse also expressed New Year wishes to the Chinese audience through the camera and thanked the Chinese fans for their long-term support.
△On February 8, in the match between Auxerre and Paris FC, the two teams ended up drawing 0-0.
(Headquarters reporter Lin Hui, Dong Qiao, Zhu Xuesong)
date: 2026-02-11 03:34:00
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