Chef Kwon Seong-jun Partners with Linda Diet for Weight Loss Challenge
Chef Seongjun Kwon, winner of the first season of Netflix’s “Black and White Chef: Culinary Class War,” has partnered with Linda Diet as a brand model and embarked on a public weight loss challenge. Linda Diet has previously collaborated with actors Hyeri and Noh Hong-cheol, and travel YouTuber Kwak Tube, promoting a “healthy diet” philosophy.
Alignment of Philosophies
Linda Diet selected Chef Kwon based on the alignment between his cooking philosophy and their approach to personalized wellness. Chef Kwon, known for his dedication to authentic recipes and “fundamentalism,” resonated with Linda Diet’s focus on systematic management by dedicated Oriental medicine doctors and the development of healthy eating habits. He previously expressed sympathy for Linda Diet’s method of focusing on the “fundamentals.”
Public Weight Loss Goal and Fan Engagement
Chef Kwon has publicly pledged to lose 8 kilograms (approximately 17.6 pounds), reducing his weight from 86 kg (approximately 189.6 pounds) to 78 kg (approximately 172 pounds) by the end of April. Upon achieving this goal, he plans to reward fans with a trip to Naples, Italy (including one accompanying person), and autographed recipe books. Linda Diet will share the weight loss process in real-time through official social media channels and Chef Kwon’s personal channels, fostering communication with fans and hosting various events.
Customized Program and Expert Care
Chef Kwon is currently undergoing a customized weight loss program that begins with body composition and blood tests. He is receiving one-on-one care from a dedicated Oriental medicine doctor, even amidst his busy restaurant operations and schedule. He stated, “We unfortunately failed last year, but this time will be different as we join ‘Linda Diet’ with a new mindset in the new year.”
Expanding Reach and Linda Diet’s Success
Chef Kwon actively engages with the public through JTBC’s “Please Take Care of My Refrigerator,” the YouTube channel ‘95z’ with Dex and Mimiminu, and his personal Instagram account, which has over 480,000 followers. Linda Diet anticipates that his broad fan base, particularly among those in their 20s and 30s, will significantly increase brand awareness.
Linda Diet’s Track Record
Linda Diet has established itself as a leading healthy diet brand, reporting a 90.5% weight loss success rate and a cumulative weight loss of over 200,000 kg (approximately 440,925 pounds) based on application data and InBody measurements. The company provides tailored solutions based on individual constitution and eating habits, utilizing a network of approximately 400 oriental medical doctors nationwide and over 50,000 pieces of cumulative weight loss data.
An official from Linda Diet stated that the partnership with Chef Kwon, a winner of “Black and White Chef” and a 2025 Forbes “30 Under 30 Asia” honoree, demonstrates the program’s expertise and reliability. They believe Chef Kwon’s challenge will resonate with office workers in their 20s and 30s concerned about weight management and showcase the practical benefits of expert-led, personalized care and healthy eating habits.