Sports Economic Observation
Collation: Decimal
Number of characters: 3590 characters
Recommended reading time: 11 minutes
Industry trends
01
General Administration of Sports: Actively introduce high-quality overseas capital to invest in professional clubs to improve profitability
On december 4, the general Administration of Sports issued a notice titled “Opinions on Further Promoting the Reform and Advancement of Basketball.” The opinions put forward a series of goals. By 2030,the basketball development environment and atmosphere will be significantly improved,the youth basketball population will increase significantly,social basketball events will be widely carried out,the comprehensive strength and international influence of professional leagues will be greatly improved,the number of international-level athletes,coaches,and referees will increase significantly. The national men’s basketball team will qualify for the 2028 Olympic Games, the national women’s basketball team will become the world’s best, and the international competitiveness of the U-series national teams will be significantly enhanced. By 2035, the level of youth basketball, social basketball, and professional basketball will be comprehensively improved. The national men’s basketball team will steadily obtain qualifications for the Olympic Games. The national women’s basketball team will stably remain at the forefront of the world. The U-series national teams will reach the world’s advanced level. The whole society will form a strong basketball cultural atmosphere, making basketball an critically importent symbol of building a sports power.
In addition, the “Opinions” propose to promote the opening of professional basketball in an orderly manner. Encourage high-quality overseas capital to invest in domestic professional leagues at all levels and create new professional events in accordance with laws and regulations. actively introduce high-quality overseas capital to invest in professional clubs, optimize the equity structure, connect with international resources, and improve profitability. Encourage high-quality overseas capital to enter the professional basketball service field and carry out talent training and training, brokerage services, market development and other businesses.Encourage high-quality overseas league companies, training institutions, and brokerage companies to set up regional headquarters and/or functional institutions in China.
02
Mountaineering Center of the General Administration of Sport: it is indeed strictly forbidden to blindly challenge high-risk areas when climbing
On December 3, the Mountaineering Management Center of the State Sports general Administration issued the “Notice on Further Strengthening the Safety of Winter Mountaineering Outdoor Sports.” The notice emphasizes that activities require compliance approval, and resolutely stop them without approval, and implement the principle of “whoever approves is responsible; whoever organizes is responsible.” Principle: Organizing units must formulate complete safety plans and emergency rescue plans; participants must choose projects based on their own skills and are strictly prohibited from blindly challenging high-risk areas; strengthen safety knowledge publicity, remind participants to take precautions and avoid taking risks; overseas climbers must understand the safety and regulations of the destination in advance, and contact the embassy or consulate abroad or the local mountaineering association in case of emergency; strengthen supervision and inspection, handle illegal activities in accordance with regulations, and ensure the orderly development of the industry.
sporting events
01
The Chinese football Association released the “Financial Agreed Indicators for Chinese Professional Football League Clubs”
The Chinese Football Association (CFA) recently released the “Financial Agreed Indicators for Chinese Professional Football League Clubs,” outlining key financial metrics clubs must meet to ensure sustainable operation and financial health. These indicators cover areas such as revenue generation, expense control, debt management, and investment in youth development. The CFA aims to address long-standing financial instability within Chinese professional football, promoting a more responsible and sustainable business model. The indicators will be used as a benchmark for assessing club performance and eligibility for league participation. Clubs failing to meet the agreed-upon standards may face penalties, including point deductions or even relegation. this move signals a notable shift towards stricter financial regulation within Chinese football, aiming to create a more competitive and stable league environment.
02
ISU Grand Prix of Figure Skating Final concludes in Beijing
The
Sports business Updates: Zhongqiao Sports, Athlete Earnings, and Brand Partnerships
FISU extends Partnership with Zhongqiao Sports
Zhongqiao Sports will continue its official sportswear partnership with the International University Sports Federation (FISU). This renewal signifies that Zhongqiao Sports will remain the provider of apparel and equipment for the FISU family in the coming years.As a leading sports brand in China, this extended partnership solidifies Zhongqiao Sports’ position in global collegiate sports and reinforces its commitment to supporting young athletes worldwide with high-quality products and services, contributing to the continued growth of university sports globally. Zhongqiao Sports has maintained a collaborative relationship with FISU for ten consecutive years, from 2016 to 2025.
Sportico’s 2025 Global female Athlete Earnings List: Chinese Athletes Shine
Sports financial media outlet, Sportico, recently released its 2025 ranking of the highest-earning female athletes globally. Chinese athletes gu Ailing and Zheng Qinwen both secured positions within the top five. American tennis star Coco Gauff leads the list with $31 million in earnings, demonstrating the continued dominance of tennis in this arena.
Gu Ailing ranked fourth with a total income of $23 million,becoming the highest-ranked athlete outside of tennis. Her income is entirely derived from off-court endorsements and commercial collaborations, matching Gauff’s off-court earnings and leading the list in this category. Zheng Qinwen secured fifth place with a total income of $20.6 million, comprising $1.6 million in prize money and $19 million from off-court endorsements – ranking third overall and representing a $4 million increase from the previous year. Despite facing competition setbacks due to injury in 2025, her endorsement deal following her Paris olympics women’s singles gold medal fueled her commercial value.The list highlights the financial strength of tennis, with seven players featured in the top ten, attributed to the sport’s mature business system, including equal prize money at Grand Slam tournaments, consistent global exposure, and strong brand partnerships.
Zhang Boheng Named Anta Brand Spokesperson
On December 4th, ANTA officially announced that gymnastics world champion Zhang Boheng has joined the ANTA family as a brand spokesperson. On November 27th, Zhang Boheng, alongside track and field athlete Chen Yujie, basketball player Wang Siyu, and cross-contry runner Wu Yongbo, participated in the torch relay for the Milan-Cortina Winter Olympics near patras, Greece.
Business News
Wolf Claw to Close xiaohongshu flagship Store
wolf Claw will be closing its flagship store on the Xiaohongshu platform at the end of the year.