Coleen Rooney Launches Stylish and Affordable Primark Collection

Coleen Rooney has partnered with Primark on an exclusive new collection of stylish everyday essentials, bringing together her signature style and Primark’s commitment to affordable fashion. The collection, dubbed ‘By Coleen,’ launched on Thursday, March 5th, 2026 and is available in 16 international markets.

A Natural Fit for Rooney

Rooney, 39, expressed her enthusiasm for the collaboration, noting Primark has been a part of her life for years. “Working with Primark feels like such a natural fit because I’ve always believed you don’t demand to spend more to look great,” she said. She emphasized the need for versatile clothing that can transition seamlessly from the school run to meetings and other daily activities.

The Collection: Versatility and Style

The ‘By Coleen’ collection features clean silhouettes, soft-touch fabrics, and a calm, wearable color palette. Key pieces include leisurewear with a modern structure, barrel-fit denim, and romantic lace detailing on satin and jersey. Outerwear options include a crisp white funnel neck jacket and a longline mac coat. Classic elements like white-and-blue striped shirting and refined utilitarian tailoring are also present.

Key Looks and Pricing

Rooney modeled six stylish looks from the collection in a recent photoshoot. These included:

• A black shoulder-pad T-shirt paired with cream culotte trousers.
• A beige zip-up jumper and shorts co-ord set.
• A sleek black vest top with a striped white shirt and light blue denim jeans.
• A chic beige longline mac coat with a white jumper and trouser co-ord set and beige and cream trainers.
• A black satin dress with lace trims.
• A crisp white funnel neck jacket.

Prices for the collection start at £7 for the shoulder-pad T-shirt and reach £34 for the mac coat.

Availability and Shopping Options

Customers can browse the full range online and check stock availability at their local store. In Great Britain, the collection is also available via Click & Collect.

Primark’s Perspective

Mary Lucas, Womenswear Trading Director at Primark, highlighted the shared belief that looking great shouldn’t require a high price tag. “We’re thrilled to be working with Coleen and bringing this collection to the high street,” she said. “This first collection is designed to be versatile, and we’ve worked hard to ensure that the looks are considered, stylish and wearable for whatever the day holds.”