Snapchat influencer campaigns can now be booked directly through the Vancouver-based marketplace Collabstr, expanding the platform’s creator options alongside Instagram, TikTok, and YouTube.
Collabstr Integrates Snapchat for Influencer Bookings
Brands searching for creator partnerships can now find and book Snapchat influencers through Collabstr, a Vancouver-based influencer marketplace co-founded by Clayton Rannard and Kyle Dulay. Collabstr reports a total base of 480,000 brands and 1 million creators. More than 25% of those creators have indicated readiness to execute Snapchat campaigns. While a specific Canadian breakdown of creator availability is not yet available, the marketplace plans to release local data as more domestic accounts list their profiles on the platform. Current clients listed on Collabstr include Canadian companies Wealthsimple and Hopper, alongside international brands like McDonald’s and Orangetheory Fitness.
Audience Reach and Verification Tools on Collabstr
The integration allows brands to review specific analytics before booking a campaign. Collabstr pulls Snapchat analytics directly into creator profiles, displaying views, average view time, returning viewer rate, and cost per mille (CPM).
The platform provides end-to-end campaign management. Brands can filter creators by platform, niche, audience, and budget while viewing verified engagement rates and audience demographics. Deliverables and usage rights are established before an order begins, and campaign performance is monitored in real time. Collabstr provides free tools for marketers, including an influencer price calculator and fake follower checkers for platforms like Instagram and TikTok.
Snapchat Reaches 13 Million Monthly Active Users in Canada
Snapchat reaches more than 13 million monthly active users in Canada, according to internal company figures. The platform subscribes to Numeris National Video Audience Measurement, allowing media planners to compare its unduplicated reach and frequency directly against television and other digital video formats. Juliet Merson, Snap’s head of creator business partnerships, notes that nearly one in four Snapchatters is now 35 years or older, though Snap has not released a regional breakdown for that demographic.
For brands utilizing Snapchat’s native infrastructure rather than third-party marketplaces, specific eligibility rules apply. Creators who meet authenticity, engagement, and content quality standards can opt into Brand Partnerships, placing them inside Snapchat’s Creator Marketplace. Sponsored posts feature a Paid Partnership label, and brands can amplify organic creator content using pre-approved access or ad codes. Eligible Snap Stars also earn revenue directly from ads displayed within their public content.
Comparing Native Snap Engagement With Traditional Brand Ads
Snap Inc. positions creator marketing on its platform as an intimate storytelling environment rather than a standard reach play. Juliet Merson, Head of US Agencies at Snap Inc., notes that building trust through ongoing relationships yields measurable results compared to one-off placements. Active creators on Snapchat post nearly 140 times per day on average, contributing to statistics showing that 63% of users feel a personal connection with creators on the app.
When Did Collabstr Launch Its Snapchat Integration?
When did Collabstr launch its Snapchat integration?
Collabstr launched its Snapchat integration on October 5, adding the platform to its existing marketplace for Instagram, TikTok, YouTube, and other digital networks.
What specific metrics can brands view on Collabstr before booking a Snapchat creator?
Collabstr displays views, average view time, returning viewer rate, and cost per mille (CPM) pulled directly from Snapchat analytics onto each creator profile.
How many monthly active users does Snapchat report in Canada?
Snap reports reaching more than 13 million monthly active users in Canada, with audience metrics tracked through Numeris National Video Audience Measurement.