Olga Leyers Navigates Reality TV and Brand Building

Belgian television personality Olga Leyers is skillfully balancing a “culinary challenge” on the display Come to Eat with a strategic expansion of her personal brand, demonstrating a modern approach to celebrity and monetization.

Culinary Challenge on Come to Eat

The latest season of Komen Eten (Come to Eat) features several well-known figures, including sport journalist Ruben Van Gucht, comedian Mohsin Abbas, frituriste Dorien Nuyts and TV personality Olga Leyers. The show follows the contestants as they explore Belgian cuisine. During a recent episode, Leyers struggled with seafood, specifically oysters, comparing the experience to “drowning.”

Building a Multi-Platform Presence

Leyers isn’t solely focused on her television appearance. She’s actively cultivating a strong social media presence, particularly on Instagram (@olgaleyers), where she has over 237,000 followers as of March 5, 2026. Her feed features a curated lifestyle, including collaborations with brands like Giancarlo and @palestra.sa, and @vierantwerp.

Strategic Monetization

Leyers’ Instagram profile includes a direct contact email – olga@newkith.com – signaling her openness to partnerships and brand deals. This proactive approach to monetization is increasingly common among reality TV contestants, allowing Leyers greater control over her image and income, and fostering a direct connection with fans.

Personal Milestones

In April 2023, Olga Leyers married Giancarlo Angeletti. In April 2025, the couple welcomed their first child, a son named Andrea Angeletti. This is Giancarlo’s third child, as he has two children from a previous relationship.