Conor McGregor and Artem Lobov Settle Proper No. Twelve Whiskey Dispute
Conor McGregor and his longtime teammate and former sparring partner, Artem Lobov, have settled a high-stakes legal battle regarding the ownership and profits of the Proper No. Twelve whiskey brand. The dispute, which played out in Ireland’s High Court, centered on Lobov’s claims that he was instrumental in the launch of the successful spirits company and was denied his rightful share of the revenue.
The Origins of the Legal Conflict
The legal battle began when Artem Lobov filed a lawsuit in Ireland’s High Court. Lobov, a UFC veteran, asserted that he was a founder of the company and had not received his fair portion of the revenue generated by the brand.
Specifically, Lobov sought 5% of the proceeds from the sale of Proper No. Twelve to the parent company of Jose Cuervo. Reports indicated that McGregor and his partners garnered approximately $600 million from that sale. Lobov’s legal team aimed to prove that a deal had been established for him to receive a percentage of the proceeds, but that the agreement was not honored.
Key Details of the Dispute
- The Claim: Lobov alleged he was a founder of Proper No. Twelve and was promised a cut of the profits.
- The Financial Stake: Lobov pursued a 5% share of the sale proceeds.
- The Relationship: McGregor and Lobov were close friends and teammates for years at SBG Ireland, with McGregor previously serving as Lobov’s coach on The Ultimate Fighter.
Resolution and Settlement
Following the legal proceedings, the two parties reached a settlement to resolve the multi-million euro dispute. As part of the resolution, McGregor expressed gratitude for Lobov’s contributions, stating he wanted to thank him for his hard perform regarding the whiskey business.
- Artem Lobov sued Conor McGregor over a disputed 5% share of Proper No. Twelve.
- The lawsuit focused on the revenue generated from the brand’s sale to Jose Cuervo’s parent company.
- The dispute has been officially settled in the High Court.
Frequently Asked Questions
How much was Proper No. Twelve sold for?
Reports indicate that Conor McGregor and his partners garnered $600 million in the sale of the brand to Jose Cuervo’s parent company.
What was Artem Lobov’s role in the company?
Lobov claimed in his lawsuit that he was a founder of the company and was instrumental in launching the whiskey brand.
What was the outcome of the lawsuit?
The dispute was settled, ending the legal battle in Ireland’s High Court.
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