A double anniversary, new solutions for out-of-home consumption and a beverage offering increasingly oriented towards practicality and mixology. Also in 2026 Conserve Italia will be the protagonist at Beer&Food Attraction – The Eating Out Experience Show, scheduled from 15 to 17 February at the Rimini Exhibition Centre, a reference event for the world of eating out and professional beverage, which will also host the 15th edition of the International Horeca Meeting. The cooperative group will be present in pavilion B5, stand 160, one of the four areas dedicated to Mixology Attraction, with a space designed as a place for meeting and experimentation, including open bars, tastings and moments that will allow you to discover all the new products of the Conserve Italia brands. Inside the stand it will also be possible to taste the pizza celebrating Cirio’s 170 years, symbol of an anniversary that spans the history of 100% Italian quality tomatoes. “Presence at Beer&Food Attraction represents for us a central moment of comparison with the Horeca world, in a complex phase but full of opportunities – comments Andrea Colombo, Italian Sales Director of Conserve Italia -. After the post-Covid euphoria, the sector is now experiencing a more stationary phase, conditioned by the economic context and the reduction in spending capacity. At the same time, away-from-home in Italy has demonstrated great resilience and remains a pillar of sociality and consumption. In this scenario, our balanced mix between food and beverage allows us to look to the future with confidence, continuing to invest in product innovation, service and expansion of the commercial offer, in particular on solutions designed for takeaway consumption, to be ever closer to the professionals of the channel”. Thanks to a large and structured portfolio that includes historic Made in Italy brands dedicated to the channel such as Cirio Alta Cucina, Yoga, Derby Blue, Valfrutta Granchef, Valfrutta BIO and Jolly Colombani, Conserve Italia confirms itself as the Italian Total Horeca Company, capable of responding to the needs of distributors and operators with complete and integrated solutions in the food and beverage sector. Cirio’s 170 years at the center of foodservice 2026 will be a special year for foodservice, marked by the celebrations of the 170 years of Cirio, one of the most iconic brands in Italian agri-food. An anniversary that will also find space in restaurants and pizzerias through dedicated initiatives, celebratory products and support activities aimed at catering professionals. “The 170 years of Cirio are not just an anniversary but a heritage of values, skills and ties with the Italian agricultural supply chain that we want to continue to transmit – explains Gabriele Angeli, Horeca Marketing Director of Conserve Italia -. In Rimini we will talk about this anniversary by speaking the language of catering professionals through a series of dedicated activities, designed to further strengthen the link between Cirio and the Horeca world. Inside the stand, there will be a station dedicated to pizza, where visitors will be able to taste gourmet recipes prepared by master pizza chef Ivan Signoretti.
date: 2026-02-11 04:44:00