Will the Dallas Cowboys Place the Franchise Tag on George Pickens?
The Dallas Cowboys face a critical decision regarding wide receiver George Pickens as the March 3 deadline to apply the franchise tag approaches. Pickens, coming off a strong 2025 NFL season, is likely to command significant compensation in a long-term contract, potentially around $34 million annually, mirroring the salary of teammate CeeDee Lamb .
Franchise Tag Considerations
Vice President Stephen Jones indicated the Cowboys are considering the franchise tag, noting its past success with players like Dak Prescott, who played under the tag for two seasons without missing a practice . However, he acknowledged that players sometimes choose to stay away from team preparations when tagged, potentially causing disruption.
Schottenheimer’s Perspective
Head Coach Brian Schottenheimer expressed optimism for a positive outcome, stating the situation will “develop the way it is supposed to develop.” He emphasized his strong relationship with Pickens, comparing it to his interactions with CeeDee Lamb and Dak Prescott during their contract negotiations . Schottenheimer believes Pickens’ love for football will be a key factor in reaching an agreement.
Pickens’ Performance and Future
The franchise tag would provide Pickens with approximately $28 million for the 2026 season if signed. Schottenheimer hopes Pickens will remain with the Cowboys beyond 2026, citing the receiver’s competitive spirit and dedication to the game . Pickens concluded his first season with the Cowboys, following a trade from Pittsburgh, with a career-high nine catches for 144 yards in a game against the Las Vegas Raiders .
Previous Issues
Prior to the game against the Raiders, both Pickens and CeeDee Lamb were benched for the first series due to a curfew violation stemming from a visit to the Red Rock Casino . Despite the benching, both players made significant contributions to the 33-16 victory, with Pickens scoring a touchdown and Lamb refuting reports of inappropriate behavior at the casino.