Cuchen’s new premium rice cooker line, the Titan Collection, has sold out three consecutive times on CJ OnStyle, according to a report by m.mk.co.kr. The appliance’s market success is driven by the use of high-purity titanium in the inner pot and the introduction of advanced low-sugar cooking features.
Sales Performance on CJ OnStyle
The Titan Collection launched on CJ OnStyle on February 7. Following the initial broadcast, the product sold out its entire prepared inventory during a second broadcast on February 23 and a third on March 8. Cuchen confirmed the completion of these three sell-out cycles on March 13.
Titanium Material and Design Features
The primary draw for consumers is the inner pot, which utilizes ASTM F67 Grade 1 high-purity titanium. This material is noted for its high resistance to corrosion, making it suitable for cooking seasoned rice or steamed dishes that contain significant salt content.
To improve usability, Cuchen applied a protective layer to the interior of the pot to prevent rice from sticking and to simplify the cleaning process. The surface features a fine grid pattern designed to ensure even heat distribution during the cooking cycle. Additionally, the manufacturer introduced a "Tangle White Rice" function intended to enhance the texture and elasticity of the cooked grains.
Patent-Secured Low-Sugar Technology
Beyond material construction, the Titan Collection includes a patented low-sugar cooking technology. Cuchen states this feature can reduce the carbohydrate content of rice by up to 39.9%. A company representative noted that the combination of the titanium pot’s durability and these specialized cooking technologies has been central to the product’s positive consumer reception, adding that the company plans to continue expanding its premium product lineup.
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