CVS Pharmacy Partners with NWSL, and U.S. Soccer Federation in Multi-Year Deal

CVS Pharmacy, the retail arm of healthcare giant CVS Health, has entered into a multi-year partnership with both the National Women’s Soccer League (NWSL) and the U.S. Soccer Federation (USSF). The agreement designates CVS Pharmacy as an official health and wellness partner for both organizations.

Key Components of the Partnership

The collaboration will include several key components:

• Virtual Signage: CVS Pharmacy will receive virtual signage rights during all NWSL games throughout the duration of the partnership.
• Social Media Content: The brand will collaborate with the NWSL on a health-focused social media content series.
• Team Sponsorships: CVS Pharmacy will specifically sponsor the Seattle Reign FC and the Kansas City Current. The company has been a sponsor of the Washington Spirit since 2020.
• NWSL Youth Clinics: CVS Pharmacy will become the entitlement partner for the NWSL Youth Clinics community project.

NWSL and USSF Recent Developments

The 2026 NWSL regular season is scheduled to begin on March 13 and conclude on November 1.

Separately, the USSF recently announced a new content partnership with OneFootball. U.S. Soccer revealed that OneFootball will host a dedicated content area on its platform focusing on the U.S. Men’s and women’s national teams, featuring player profiles, video content, editorial pieces, and social media updates. U.S. Soccer also announced the roster for the 2026 SheBelieves Cup, presented by Visa, on February 18, 2026.

About the NWSL and USSF

The National Women’s Soccer League (NWSL) is a 16-team professional women’s soccer league and the highest level of the United States soccer league system, alongside the USL Super League. Established in 2012, the NWSL is owned by the teams and sanctioned by the United States Soccer Federation. The league is headquartered in New York City. As of 2025, Gotham FC are the NWSL Champions and Kansas City Current are the NWSL Shield winners.