17,000 Visitors Pack Daejeon Content Fair as Attendance Surges
The 2026 Daejeon Content Fair drew 17,000 visitors to the Daejeon Convention Center’s Exhibition Hall 2, marking a sharp increase from the 6,967 attendees recorded the previous year, wikitree.co.kr reported. The three-day event, which ran from October 16 to October 18, brought together 149 companies across the character, gaming, and content sectors to operate 298 booths. Traffic peaked on October 17, when 10,000 people visited the venue in a single day.
Exhibition Growth and Business Results
A public character festival featuring 92 local government and public institution characters resulted in 20 awards. The business-to-business segment recorded approximately 340 consultations aimed at character merchandising and licensing. Meanwhile, the inaugural functional game competition drew 27 entries and distributed 11 awards.
Visitor Demographics and Event Highlights
Audience surveys indicated that family groups made up 53.8% of the total visitors, while travelers from outside the Daejeon area accounted for 35.9% of the crowd. Event programming featured a cosplay runway and dedicated family experience programs that drove public engagement. Daejeon Tourism Organization President Kim Yong-won stated that officials plan to develop the event into a signature festival that fosters mutual growth between local residents and the content industry.
What are the details of the 2026 Daejeon Content Fair?
What dates did the 2026 Daejeon Content Fair take place?
The event was held over three days from October 16 to October 18 at the Daejeon Convention Center’s Exhibition Hall 2.
How many companies participated in the event?
A total of 149 companies from the character, game, and content sectors participated, operating 298 booths.
What were the main attractions for families and industry professionals?
Families participated in dedicated experience programs and watched a cosplay runway, while industry participants engaged in approximately 340 business consultations for character merchandising and licensing.
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