Dakota Johnson Fronts Calvin Klein’s Spring 2026 Campaign

Dakota Johnson is the new face of Calvin Klein, starring in the brand’s Spring 2026 advertising campaign. The campaign, launched globally on March 9, 2026, highlights Calvin Klein’s Ultralight underwear, Icon Cotton Modal styles, and updated denim silhouettes, embracing a minimalist aesthetic and a return to the brand’s iconic style.

A Return to Iconic Imagery

Calvin Klein is revisiting the imagery that defined its golden years – campaigns featuring bold physicality and striking beauty. Dakota Johnson, known for her roles in films like the Fifty Shades series and more recent works with directors Maggie Gyllenhaal, Celine Song, and Luca Guadagnino, embodies this aesthetic, according to USA Today.

The Campaign Aesthetic

Shot and directed by photographer Gordon von Steiner, the campaign presents Johnson in a relaxed and comfortable setting. Images released present her lounging poolside, reclining with a book, and casually posing in Calvin Klein’s new collections. The campaign emphasizes a sense of ease and confidence, with Johnson shown in Ultralight underwear and denim, including the new Baggy jean style. Artvoice describes the campaign as “deeply sensual and completely unforced.”

New Collections

The campaign showcases two new product lines: the Calvin Klein Ultralight collection and a ‘90s-inspired denim collection. The Ultralight collection features barely-there underwear, including a cotton brief and the Perfectly Fit bra, designed for sculpting and comfort. The denim collection includes the Archive High Rise Slim, a high-waisted straight-leg jean; the Relaxed Trucker jacket; and the Baggy jean. These collections are available for purchase globally through Calvin Klein retail stores, calvinklein.com, and social media platforms, as reported by DesignRush.

A History of Star Power

Dakota Johnson joins a long line of celebrities who have fronted Calvin Klein campaigns. Recent faces of the brand include Kendall Jenner, Poor Bunny, Hailey and Justin Bieber, Jacob Elordi, Maluma, and Jeremy Allen White. The brand’s history of featuring prominent figures dates back to its most iconic campaigns, and the current campaign echoes the minimalist sensuality that defined Calvin Klein in the 1990s. This era is currently experiencing a resurgence in popularity, partly fueled by the FX television series Love Story, which focuses on the life of Carolyn Bessette Kennedy, a former Calvin Klein spokesperson.