Damson Idris Named F1 Global Brand Ambassador Following Film Success

Actor Damson Idris has been appointed as a Global Brand Ambassador for Formula 1, building on his recent role in the hit movie F1: The Movie. The partnership aims to connect the worlds of motorsport and global entertainment, attracting a new wave of fans to the sport.

From Screen to the Paddock

Idris starred as Joshua Pearce in F1: The Movie, which grossed over $630 million worldwide, becoming the most successful sports movie of all time. Filming took place at actual Grand Prix events, immersing Idris in the F1 environment alongside teams, drivers, and race operations. He underwent extensive training for the role, developing a genuine passion for the sport. Behind-the-scenes footage shows Idris and Brad Pitt actively driving during filming.

F1’s Vision for Growth

Stefano Domenicali, President and CEO of F1, welcomed Idris to the F1 family, emphasizing the importance of authenticity and shared vision for the sport’s growth. “Following his starring role in F1 The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official Global Brand Ambassador,” Domenicali stated. The Hollywood Reporter detailed the efforts made to ensure the film’s accuracy, including allowing Pitt and Idris to drive at speeds up to 180 mph.

Idris’s Enthusiasm for the Sport

Idris expressed his excitement about the ambassadorship, highlighting the intersection of culture, performance, and precision that F1 represents. “I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that,” he said. He added that his experience making the film gave him a deeper understanding of the innovation and intensity within the sport. In an interview on the Ebro show, Idris discussed his experience working with Brad Pitt and driving F1 cars.

Ambassadorial Duties

As Global Brand Ambassador, Idris will attend select Grands Prix and participate in F1 content creation, partner activations, and promotional activities. The goal is to broaden F1’s appeal and engage a new generation of fans.