Subjekt Editor Danby Choi Sparks Controversy with Pro-Trump Remarks

Norwegian editor Danby Choi, of the publication Subjekt, has drawn criticism for expressing support for former U.S. President Donald Trump, particularly in the wake of recent international events. Choi’s comments, made on Facebook, have ignited debate among Norwegian journalists and public figures.

From “Cool” to “The Coolest in the World”

Choi initially faced scrutiny in November 2024 after calling Trump “cool” during an appearance on NRK’s Politisk kvarter, shortly before the U.S. Presidential election. Following weekend attacks involving the U.S. And Israel in Iran, Choi amplified his support, stating on Facebook, “Retracting that Trump is cool. He is the coolest in the world.”

Criticism from Press Experts and Public Figures

Choi’s post quickly garnered over 1,400 likes but similarly prompted significant backlash. Press expert Trygve Aas Olsen, from the Department of Journalism, criticized the comment as insensitive given the ongoing conflict and reported casualties in Iran. Olsen argued that war is not “cool” and accused Choi of seeking attention amidst a serious situation.

Television personality Morten Hegseth, appearing in the recent season of “The Box” on TV 2, also voiced strong opposition, criticizing Trump’s policies and character. Former terrorism researcher Lars Gule questioned Choi’s knowledge of both Trump and Iran, suggesting a broader lack of understanding.

Choi Defends His Position

Responding to the criticism, Choi expressed condolences to the Iranian people and highlighted the actions of the Iranian clergy against protesters. He also defended his views on Ayatollah Khamenei, characterizing him as a major sponsor of terrorist organizations.

Broader Debate on Media Coverage of Trump

Choi’s comments come amid a broader discussion about the fairness and balance of Norwegian media coverage of Donald Trump. In a November 2024 appearance on Politisk kvarter, Choi argued that Norwegian media often focuses on the more controversial aspects of Trump’s persona, overlooking his perceived charm and humor.

Recent Developments: Norway’s Response to Trump

As of January 21, 2026, Norwegian Prime Minister Jonas Gahr Støre is engaged in discussions with President Trump in Davos, Switzerland, with the issue of Greenland being a key topic of contention. The exchange between the two leaders, including SMS messages where Trump reiterates his claims regarding Greenland, has garnered international attention.