Advanox Sourcing Launches to Modernize Apparel Supply Chains and Empower Women Entrepreneurs

A new initiative, Advanox Sourcing, has launched with the goal of streamlining apparel sourcing and production. Founded by Deepa Kohli, CEO of Ravelheart India, the company aims to address longstanding challenges faced by both buyers and suppliers in the apparel industry.

Bridging the Gap in Apparel Sourcing

Advanox Sourcing seeks to create a more efficient system for brands and buyers through transparent communication, rigorous quality control, expedited handovers, and adaptable decision-making. Kohli stated, “My goal was to bridge this gap by creating a sourcing house that works as a true partner.” She further explained that Advanox Sourcing aligns buyer expectations with factory capabilities, ensures on-time deliveries, and maintains ethical and quality standards.

Leveraging Design Expertise and a Proactive Approach

The company leverages a proactive approach throughout the apparel sourcing and production process, bolstered by the design expertise of Ravelheart LLC, a US-based firm. Advanox Sourcing positions itself as a comprehensive sourcing hub, offering structured, value-driven solutions with contemporary designs and color palettes. Kohli emphasized the importance of collaboration, noting a long-standing relationship with Kami Orthmann, the design leader at Ravelheart USA, as instrumental in establishing Advanox Sourcing. “A long-standing and valuable association with Ravelheart USA… combined with my global sourcing experience, led to the milestone of establishing Advanox Sourcing,” she said.

Deepa Kohli’s Vision for Leadership and Entrepreneurship

With nearly three decades of experience in the apparel industry, Kohli emphasizes the importance of creating lasting value, building strong relationships, and making meaningful contributions beyond financial results. On the occasion of International Women’s Day, Kohli advised aspiring women entrepreneurs to remain passionate, curious, and committed to continuous learning. She stressed the importance of building a strong foundation through hands-on experience in sourcing and buying functions.

Balancing Leadership, Business Growth, and Family Life

Kohli acknowledges that maintaining a balance between leadership responsibilities, business growth, and family life is a significant challenge. She emphasized that this balance requires discipline, daily planning, prioritization, and clear goal-setting. “I have managed this for nearly 30 years with the constant support of my husband and business partner, Harish Kumar Kohli. Our two sons, Karmany and Devansh, have grown up witnessing this balance between operate and family,” she shared. She also noted that leading a small to medium-sized enterprise (MSME) offers the opportunity to lead by example, empower teams, and see the organization grow through shared values and collaboration.

Ravelheart’s Continued Growth and Innovation

Ravelheart, under the leadership of Deepa and Harish Kumar Kohli, is focused on growth through the implementation of new techniques in printing, finishing, and dyeing, as well as adding new vendors and refreshing labels. The company works with clients including Ross Men, TJ Maxx-Marshalls, Winners, rue21, dd’s Discounts, and Burlington Men. Ravelheart’s strengths include beautiful designs, versatility, affordability, quality, quick decision-making, and efficient communication.