Scaling Financial Leadership: An Inside Look at Mindset Finance
For many startups and SMEs, the leap from basic bookkeeping to strategic financial steering is a significant hurdle. Often, these companies don’t need a full-time Chief Financial Officer (CFO) but desperately need the expertise one provides. This is where Mindset Finance fits in. By offering “DAF à temps partagé” (fractional CFO services), the firm provides high-level financial leadership without the overhead of a full-time executive hire.
The Genesis of a Specialized Consultancy
Founded in 2019 by Anthony Guez, Mindset Finance was born from a need for more flexible financial management in the entrepreneurial ecosystem. Guez brought a blend of rigorous auditing experience from Deloitte & Associés and practical operational leadership as a CFO in the business services sector. As a certified Expert-comptable and Commissaire aux comptes, Guez leveraged his HEC Executive Education certification in external CFO management to build a firm that bridges the gap between accounting and corporate strategy.
Three Pillars of Financial Expertise
Mindset Finance doesn’t just manage books; it provides a comprehensive suite of services designed to support a company’s entire lifecycle, from early-stage growth to acquisition.
1. Fractional CFO Services (DAF à temps partagé)
The core of the business is externalized financial direction for startups and SMEs. This service focuses on “pilotage financier”—the active steering of the company’s health. Key deliverables include:
- Business Planning: Creating roadmaps for growth and sustainability.
- Financial Reporting: Providing clear visibility into performance.
- Cash Flow Forecasting: Ensuring the company maintains the liquidity needed to operate and scale.
2. Strategic Support and M&A
Beyond day-to-day management, the firm assists leaders during critical corporate events. This includes preparing for and closing fundraises, conducting financial valuations to optimize negotiations and performing acquisition audits or Vendor Due Diligence (VDD). They also handle broader M&A operations, including mergers, acquisitions, and divestitures.
3. Statutory Audit (Commissariat aux Comptes)
To ensure regulatory compliance and transparency, Mindset Finance provides legal certification mandates. Their expertise extends to audits of contributions and transformations, as well as ad hoc statutory audit missions.
Driving Growth Through Talent
With a team of roughly 10 to 15 collaborators, including Senior Financial Consultant Mickaël Frish, the firm is currently in a growth phase. To support its expanding client base—which already exceeds 50 companies—Mindset Finance is actively recruiting across multiple functions. This includes specialized roles such as a Digital Marketing & Acquisition Intern in Levallois-Perret, as well as junior financial consultants and accounting collaborators.
- Founded: 2019
- Founder: Anthony Guez
- Core Model: Fractional CFO (DAF à temps partagé) for startups, TPE, and PME.
- Key Services: Financial steering, M&A support, fundraising, and statutory auditing.
- Value Proposition: Combining operational excellence with the flexibility of externalized leadership.
The Bottom Line
Mindset Finance represents a growing trend in the professional services industry: the shift toward “on-demand” executive expertise. By decoupling high-level financial strategy from full-time employment, they allow entrepreneurs to focus on their core product while ensuring their financial foundations are institutional-grade. As they continue to expand their team and client list, the firm is positioned as a critical partner for French SMEs navigating the complexities of modern corporate finance.