Unilever Food Solutions France Seeks Digital Marketing Specialist
Unilever Food Solutions (UFS) France is recruiting a Digital Marketing Specialist to drive sales through digital channels. This role, within the B2B division of Unilever France, focuses on accelerating growth and enhancing the digital experience for professionals in the foodservice market.
About Unilever
Unilever’s products are used by 3.4 billion people in over 190 countries daily. The company is committed to sustainable living and believes that responsible business practices drive performance. Unilever prioritizes its people, fostering an inclusive, collaborative, and flexible work environment. Learn more about Unilever France.
Unilever Food Solutions: A Focus on Foodservice Professionals
Joining UFS means becoming part of a global group with iconic brands in professional catering, including Knorr, Amora, Maille, Maïzena, Tabasco, and Hellmann’s. Unilever Food Solutions supports thousands of chefs in collective catering, commercial catering, and snacking, aiming to be a leader in the foodservice market’s digital experience.
Key Responsibilities
The Digital Marketing Specialist will be responsible for activating digital channels – Customer Relationship Management (CRM), website, and social networks – to generate qualified leads, optimize conversion paths, and maximize the commercial impact of digital initiatives. Collaboration with counterparts in Belgium and the Netherlands is a key aspect of this role.
CRM & Marketing Automation
- Manage the UFS France CRM strategy, including activations and automated flows (nurturing, welcome sequences).
- Collaborate closely with the Data team.
- Define and create email content.
- Manage campaign integration, delivery, and optimization using Marketo.
- Segment audiences to target leaders based on typology and behaviors.
- Track KPIs: Open Rate (OR), Click-Through Rate (CTR), conversion rates, and lead generation.
- Serve as the CRM France point of contact for global teams.
Social Networks: Paid, Organic & Influence
Paid Social Media
Focus on generating qualified leads (leaders, buyers, media), newsletter subscriptions, content downloads, and traffic to campaign pages.
- Manage the media agency: briefing, targeting, formats, reporting, and optimizations.
- Analyze performance metrics (Cost Per Lead – CPL, Conversion Rate – CVR, lead quality).
Organic Content & Editorial Line
- Define the social-first editorial line for the UFS FR account.
- Manage the organic editorial calendar.
- Develop engaging content formats with the agency.
Influence Management
UFS.com Website Management
The Digital Marketing Specialist will be responsible for the digital experience on UFS.com France:
- Optimize and propose improvements to the visitor journey.
- Prioritize UX developments with Global/IT teams.
- Define and manage the digital editorial calendar.
- Optimize content for SEO with global teams.
- Write expert, chef-oriented content for both collective and commercial sectors.
- Develop conversion-optimized campaign pages (landing pages).
Performance Management
- Track KPIs and dashboards: traffic, engagement, and conversion.
- Provide monthly actionable recommendations.
Required Qualifications
- Master’s degree in business, marketing, or a related field.
- 2 to 4 years of experience in digital marketing, UX, paid media, or social content.
- Proficiency in Microsoft Office programs (Excel, PowerPoint, etc.).
- Proactive, curious, and results-oriented.
- Rigorous, reliable, and detail-oriented.
- Ability to manage multiple projects simultaneously.
Valued Skills
- Strong understanding of UX & CRO fundamentals.
- Solid SEO skills (content optimization and structure).
- Experience with paid social campaigns and lead generation.
- Proficiency in CRM & automation (Marketo preferred).
- Professional fluency in English.
- Experience managing agencies (media, influence, creative, SEO).
- Collaborative and comfortable working with multidisciplinary teams.
- Strong analytical skills and a results-driven mindset.
- Proactive, creative, and constructive.
- Positive, engaged, and pleasant demeanor.
Tools
- AEM
- Marketo / Adobe Campaign
- Adobe Analytics, analytical dashboards
- Meta Business Suite / LinkedIn Campaign Manager
- Canva / Adobe Creative Suite (preferred)
Additional Information
- Location: Hybrid – Rueil-Malmaison, France
- Contract Type: CDI – Start Date: May 2026
- Department: Unilever Food Solutions – Marketing
Unilever is committed to equity, inclusion, and diversity to drive business results and create a better future. The company welcomes individuals to bring their ‘Whole Self’ to work and provides support for applicants who require accommodations during the recruitment process.
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