Staples Appoints Director of B2B Lead Management & CDP Operations
Staples Business has announced the appointment of a Director of B2B Lead Management & CDP Operations, a strategic leadership role focused on optimizing lead management and leveraging a Customer Data Platform (CDP) for enhanced marketing efforts. The position, based in Framingham, Massachusetts, aims to drive growth by improving the efficiency and effectiveness of B2B marketing initiatives.
Role and Responsibilities
The Director will oversee the end-to-end B2B lead management process, encompassing lead qualification, scoring, routing, conversion, and Customer Lifetime Value (CLV) analysis. Key responsibilities include:
- Developing and executing Staples B2B lead management strategy in collaboration with Growth Marketing and CRM teams.
- Optimizing lead management workflows for improved tracking, reporting, and sales team enablement.
- Designing and refining lead scoring models and attribution frameworks to maximize pipeline quality and marketing ROI.
- Partnering with Sales Operations, Marketing leadership, and cross-functional stakeholders to streamline lead handoff processes and enhance nurture programs.
- Leveraging the company’s CDP to create personalized, data-driven, multi-touch campaigns.
- Maintaining data governance standards and ensuring compliance across marketing systems.
- Managing marketing operations budgets and vendor relationships.
- Building and developing a high-performing marketing operations team.
Qualifications
Candidates for this position should possess:
- A Bachelor’s Degree in Marketing, Business, Mathematics, Finance, Economics, Science, or a related field, or equivalent work experience.
- 10+ years of experience in B2B marketing or a general management role.
- 3+ years of experience in a marketing operations leadership role.
- Expertise in marketing technology platforms such as Salesforce, Marketo, HubSpot, Pardot, and Eloqua.
- Experience with data analytics tools like Tableau and Power BI.
- A strong understanding of lead scoring, qualification, routing, and attribution models.
- Proven ability to manage budgets, vendors, and cross-functional projects.
Preferred Qualifications
Staples is seeking candidates who similarly have:
- An MBA or Advanced Degree in a related field.
- Experience with CRM or CDP platforms.
- Experience with CDPs such as Adobe Real-Time CDP or Salesforce Data Cloud.
- Experience with AI-enabled marketing, predictive modeling, or advanced segmentation strategies.
- Experience supporting large-scale B2B sales organizations.
- Familiarity with Salesforce, Marketo, Eloqua, or similar sales and marketing systems.
- Experience within a multi-channel or omni-channel B2B enterprise environment.
Compensation
The pay range for this position is $136,000 to $187,000 annually. Staples is an equal opportunity employer.
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