disney+ is set to introduce a dedicated vertical video feed later in 2026, offering a new way for viewers to consume short-form content.The announcement was made during Disney’s Global Tech & Data Showcase at CES 2026.
What to Expect in the Vertical Video Feed
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according to Erin Teague, Disney’s EVP of product management for Disney Entertainment and ESPN, the vertical video section will feature a diverse range of content, including:
- Original short-form programming: new, exclusive videos created specifically for the vertical feed.
- Repurposed social clips: Content already popular on platforms like TikTok and Instagram.
- Refashioned scenes from existing content: Short clips extracted from Disney’s extensive library of movies and TV shows.
- A combination of all the above: A dynamic mix of content to keep viewers engaged.
Teague described the feature as “all the short-form Disney content you’d want in one unified app,” emphasizing a personalized experience. The feed will be dynamically updated based on user preferences and viewing history, offering content from Sports, News, and Entertainment.
Why Vertical video?
The move to incorporate vertical video reflects a broader trend in content consumption, notably among younger audiences who increasingly prefer short-form, mobile-friendly videos. Vertical video is optimized for viewing on smartphones and tablets, offering a more immersive and convenient experience. Disney aims to capitalize on this trend by providing a dedicated space within Disney+ for this type of content.
Impact on disney+
This addition is expected to enhance user engagement and attract new subscribers, particularly those who primarily consume content on mobile devices. By offering a wider variety of content formats, Disney+ aims to become a more complete entertainment destination.The integration of real-time updates and personalized recommendations will further enhance the user experience, ensuring that viewers are consistently presented with content tailored to their interests.
Key Takeaways
- Disney+ will launch a vertical video feed in 2026.
- The feed will include original content, repurposed social clips, and scenes from existing Disney properties.
- The experience will be personalized and dynamically updated based on user preferences.
- This move aligns with the growing popularity of short-form, mobile-friendly video content.
Updated January 8, 2026: Added details regarding content types and the rationale behind the feature.