Dodo Pizza Founder Defends Manager Amid Boycott Over Courier Firing

Fyodor Ovchinnikov, founder of Dodo Brands, has publicly defended a manager who fired a delivery courier in Chelyabinsk, Russia, after the courier was seen helping a stray dog. The incident sparked a boycott of the pizza chain, prompting Ovchinnikov to address the situation and clarify the company’s stance.

The Incident and Public Backlash

The controversy began when a courier was reportedly dismissed for covering a freezing dog with a branded Dodo Pizza blanket. News of the firing quickly spread online, leading to calls for a boycott of the popular pizza chain. Social media users expressed outrage over what they perceived as a lack of compassion.

Ovchinnikov’s Response

Ovchinnikov acknowledged the difficulty of the manager’s position, stating, “Managing is not easy. You need to please everyone: and the guests of the pizzeria should be happy – everything should be fast, clean, tasty. I myself don’t know what I would have done in Julia’s place.” He similarly requested that criticism directed towards the manager cease, according to reports.

The Dodo Brands founder emphasized the company’s commitment to the dog’s welfare, stating, “I want to assure that our company and I personally are now responsible for the fate of Dodoboni from Chelyabinsk, and everything will definitely be fine with her.” The dog, named Dodoboni, has been taken to a shelter.

Dodo Brands’ Growth and Expansion

Founded in 2011 by Fyodor Ovchinnikov, Dodo Brands has rapidly expanded from Russia to international markets, including Vietnam and Nigeria. The company is recognized as one of the fastest-growing QSR (Quick Service Restaurant) groups globally [LinkedIn]. Dodo Pizza’s success has been attributed to its focus on innovation and transparency, including the installation of web cameras in kitchens allowing customers to view order preparation [Scribd].

In April 2024, it was reported that the Dodo Pizza owner finalized a legal move to Kazakhstan [The Moscow Times].

Key Takeaways

• Fyodor Ovchinnikov defended his manager’s decision in the courier firing.
• Dodo Brands has taken responsibility for the welfare of the dog involved, Dodoboni.
• The incident sparked a public boycott of the pizza chain.
• Dodo Brands continues to expand internationally.