Dôen Expands Manhattan Presence with New Madison Avenue Boutique
The California-based brand Dôen has officially expanded its New York footprint with the opening of a new boutique on Madison Avenue. To celebrate the arrival of its second Manhattan location, the label hosted a sophisticated evening of cocktails and dancing at Chez Fifi, marking a significant milestone in its retail growth on the Upper East Side.
A Star-Studded Celebration at Chez Fifi
The brand’s move to Madison Avenue was toasted with a night of elegance and high-profile company. Taking over the two-story Chez Fifi on a Thursday evening, the brand’s founders, sisters Margaret Kleveland and Katherine Kleveland, welcomed guests to a celebration that perfectly mirrored the label’s aesthetic. The event featured a curated menu of cocktails, caviar, olives, and marcona almonds, providing a festive backdrop for the brand’s latest chapter in New York City.
Romantic Aesthetics and High-Profile Guests
The launch event drew a notable crowd of fashion and entertainment figures, all dressed in the brand’s signature romantic looks. The guest list included Iris Apatow, Lila Moss, Chloe Fineman, Lily Rabe, Busy Phillips, Ava Phillippe, Phoebe Gates, Jacquelyn Jablonski, and Ashley Avignone. The atmosphere at the two-story restaurant emphasized the nostalgic and thoughtful style that has become synonymous with Dôen’s arrival on the Upper East Side.
Key Takeaways: Dôen’s New York Expansion
- New Location: Dôen has opened its second Manhattan boutique, located on Madison Avenue.
- The Celebration: The launch was marked by a party at Chez Fifi featuring cocktails, caviar, and dancing.
- Brand Identity: The event highlighted the California-based brand’s signature romantic aesthetic.
- Leadership: The brand continues to be led by founders Margaret and Katherine Kleveland.
With this new Madison Avenue address, Dôen continues to strengthen its presence in the luxury retail landscape, bringing its nostalgic, California-inspired collections to one of Manhattan’s most iconic shopping districts.