NASCAR Video Game Cover Contenders Include William Byron, Christopher Bell, and Ryan Blaney, Per Industry Reports
William Byron, Christopher Bell, and Ryan Blaney are among the drivers reportedly under consideration for the cover of the next NASCAR video game, according to a report by Motorsport.com. The announcement comes as 704 Games, the developer of the NASCAR 21: Ignition title, prepares to unveil details about its upcoming release.
While no official confirmation has been issued, the speculation aligns with the drivers’ recent performances on the track. Byron, driving the No. 24 Chevrolet for Hendrick Motorsports, secured his first NASCAR Cup Series victory in 2023, while Bell, a two-time Xfinity Series champion, has emerged as a top contender in the Cup Series. Blaney, who won the 2023 Daytona 500, has also been a consistent presence in the playoff picture.

Speculation Tied to 2023 Season Success
The potential inclusion of these drivers reflects a trend in racing games to feature athletes with recent achievements. “Game developers often prioritize drivers with strong on-track narratives to engage fans,” said NASCAR spokesperson Karen Standlee. “We’re focused on creating a product that resonates with the sport’s growing audience.”
Other drivers rumored to be in the mix include Kyle Larson, Chase Elliott, and Martin Truex Jr., according to insider sources. However, 704 Games has not commented on the matter, and the final lineup remains undisclosed.
Historical Precedents for Game Covers
NASCAR video games have historically highlighted drivers with championship aspirations or iconic status. For example, the 2020 edition featured Denny Hamlin and Kyle Busch, both of whom were in contention for the Cup title that season. The selection process typically involves collaboration between the game’s developers and NASCAR officials.
“The goal is to reflect the current landscape of the sport,” said 704 Games executive producer Mike Hargrove. “We aim to showcase drivers who embody the excitement and competitiveness of NASCAR.”
What’s Next for the Game?
The next NASCAR title is expected to launch in late 2024, with a focus on enhanced graphics and updated track simulations. Fans are also anticipating the inclusion of new teams and sponsor partnerships, which could influence the cover athlete selection.
As of now, 704 Games has not released a teaser or official list of featured drivers. However, the company is set to host a virtual showcase in March, where details about the game’s mechanics and roster are expected to be revealed.
For now, the debate over who will grace the cover continues, with Byron, Bell, and Blaney among the leading candidates. Their success on the track has positioned them as strong contenders, though the final decision remains pending.