Dua Lipa to Feature in Winter Olympics Campaign

Dua Lipa is promoting the Winter Olympics in Milan. NBC Sports unveiled a new advertisement on Thursday, teasing the upcoming Winter Games next Febuary and featuring Lipa prominently.

The ad showcases Lipa’s style as she walks through Milan’s Galleria Vittorio Emanuele II, transforming it into a winter scene. She highlights Milan’s appeal, stating, “Milan, such a cool place.” Lipa then emphasizes the excitement the Winter Olympics will bring, adding, “And when the Winter Olympics arrive, it’ll get even cooler when these astonishing women hit the world stage.”

“Traini,” one of Lipa’s popular songs, provides the soundtrack for the trailer.The campaign aims to build anticipation for the games and celebrate female athletes.