Alice Haig: From EastEnders to a Family Legacy in Acting

Alice Haig has quickly become a familiar face to EastEnders viewers as Vicki Fowler, a role she took on in 2025. But her entry into the world of acting isn’t a solo journey. Haig comes from a family deeply rooted in the performing arts, including a well-known actor as her father.

Vicki Fowler’s Return to Albert Square

Vicki Fowler, the daughter of Michelle Fowler (Jenna Russell) and Den Watts (Leslie Grantham), made a comeback to Walford after a 21-year absence following the death of her uncle, Martin Fowler.^[2] Her return, alongside her partner Ross and his son Joel, stirred up drama for her sister, Sharon Watts. Haig took over the role previously held by Scarlett Alice Johnson (2003-2004), Samantha Leigh Martin (1988-1995), and Emma Henry (1986-1988).^[3]

A Rising Star with a Diverse Background

Before joining EastEnders, Alice Haig established herself in television and stage productions. Her credits include appearances in This Is Going to Hurt, Rain Dogs, and The Day of the Jackal.^[1] She has likewise graced the stage in productions such as Richard III and Pride and Prejudice.^[1]

Following in Her Father’s Footsteps

Alice Haig’s father is the acclaimed actor David Haig. With a career spanning decades, David Haig has appeared in numerous films, including Four Weddings and a Funeral, Two Weeks Notice, and Downton Abbey.^[2] He has also taken on roles in television series like Doctor Who, Inspector Morse, and Killing Eve.^[2]

A Family Affair: Jane Gray’s Acting Career

Haig’s mother, Jane Gray (also known as Jane Galloway), is also an actress, with credits in productions like The Buddha of Suburbia and Postcards From The Edge.^[2] She has also made appearances in television shows such as The Bill and even EastEnders.^[2]

Haig’s Enthusiasm for the Role

Expressing her excitement about joining EastEnders, Haig shared, “I am so excited. I have always watched the display, and I was born in February 1985, so I’m the same age as EastEnders!”^[2] She added, “It’s so cool to be playing a character like Vicki – we think we know her, but a lot has changed. I can’t wait for all the Albert Square drama ahead.”^[2]

Fan Reaction to the Recast

While many welcomed Haig into the role, some fans expressed disappointment with the recast of Vicki Fowler, voicing their sentiments on social media.^[2]

Alice Haig’s arrival as Vicki Fowler adds another layer to the Fowler family’s history on EastEnders, and her background in a family of actors suggests a promising future for the rising star.