Ireland’s EV Revolution: Sales Soar, MG S6 EV Challenges the Market

Ireland is experiencing a surge in electric vehicle (EV) adoption, with sales figures indicating a potential shift where EVs may surpass combined petrol and diesel car sales this year. This growth is fueled by more affordable EV models entering the market, and increased competition among manufacturers.

EV Sales Surge in Early 2026

The latest data from the Society of the Irish Motor Industry (SIMI) reveals a robust start to the year for EV sales. In the first two months of 2026, 10,172 EVs were sold, representing a nearly 40% increase compared to the 7,433 EVs sold during the same period in 2025. [1] EVs now account for 20.5% of total car sales in Ireland.

In contrast, petrol car sales represent 21.8% of the market, whereas diesel sales have declined to 13.2%. [1] Ireland has already exceeded its target of 195,000 EVs on the road, with the total number now exceeding 200,000 and continuing to grow rapidly. [1]

Top-Selling EVs in Ireland

Currently, the Volkswagen ID4, Hyundai Inster, Kia EV3, Hyundai Kona, and Toyota BZ are the best-selling EV models in Ireland. [1] While Chinese manufacturers BYD and MG are not yet in the top five, they are experiencing significant growth and are expected to turn into more competitive as the market expands.

MG S6 EV: A New Contender

MG has rapidly expanded its presence in the Irish market, increasing its model range from three to nine in just five years, surpassing both Nissan and BYD in sales. [1] The company’s latest offering, the MG S6 EV, is poised to further intensify competition and benefit car buyers.

The MG S6 EV features a standard 77kWh battery, providing a claimed range of 530 kilometers. [1]

Pricing and Features of the MG S6 EV

The MG S6 EV is competitively priced, with the Excite version starting at €39,495. [1] This base model includes features such as 19″ alloy wheels, active cruise control, heated front and rear seats, and satellite navigation.

The Exclusive version, priced from €42,495, adds rear privacy glass, a panoramic roof, heated rear seats, integrated high and low beam LED headlights, and a heads-up display. [1] An all-wheel drive version of the Exclusive is available for €46,495.

Interior and Safety

The MG S6 EV offers a spacious interior with a 674-liter boot (1,900 liters with seats folded). [1] It features a 12.8″ HD center screen for infotainment and a 10.2″ driver’s display. Notably, the S6 retains physical buttons for essential functions like climate control and volume, a feature praised for reducing driver distraction.

The MG S6 EV has achieved a five-star safety rating from EuroNCAP crash testing and comes with a seven-year/150,000-kilometer warranty, including the battery. [1]