Erajaya Boosts Tech Engagement with Simultaneous Ramadan and Active Lifestyle Events Across Indonesia

Erajaya, a leading Indonesian technology retailer, recently hosted a series of four promotional events across the country from March 9th to 15th, 2026. These events, designed to provide an interactive shopping experience, centered around two main programs: iBoxing Week and the Erafone Ramadan Sharing Celebration. The initiatives aim to connect technology with both an active lifestyle and the spirit of Ramadan.

iBoxing Week: Technology for an Active Life

Themed “Active,” iBoxing Week encouraged consumers to leverage technology to support healthy and creative living. Events were held in Jakarta and Makassar.

• Jakarta: At Lippo Mall Puri, visitors enjoyed a Padel Simulator, Hyrox Training sessions for endurance testing and a Creation Room for hands-on exploration of Apple devices. A special performance by Rizky Febian added to the event’s atmosphere on March 13th.
• Makassar: Ratu Indah Mall hosted a Running Simulator Challenge, offering a virtual test of running abilities. The band Andra and The Backbone as well performed.

Sustainable Collaboration

Erajaya collaborated with Rappo, a local brand focused on environmentally friendly products, during iBoxing Week. This partnership showcased technological innovation aligned with sustainability principles and provided a platform for a local brand within the broader technology ecosystem.

iBoxing Week Promotions

Exclusive promotions were available during iBoxing Week, including:

• Discounts on selected products up to IDR 7.2 million
• Mystery gifts for the first buyer each day
• iPhone 15 pricing starting at IDR 447,875 per month or IDR 10,749,000
• Free AirPods 4 with the purchase of an iPhone 16 Series or iPhone Air
• Free EarPods (USB-C) with select device purchases

These promotions were valid only at the event locations between March 9th and 15th, 2026.

Erafone Ramadan Celebration Share: Style and Gadgets for the Festive Season

Alongside iBoxing Week, Erajaya hosted the Erafone Ramadan Sharing Celebration at Summarecon Mall Serpong in Tangerang and DP Mall in Semarang.

• Tangerang: The event combined gadgets with fashion from tenants like Better Goods, Club of Five, and Folde, offering style inspiration for Eid al-Fitr alongside the latest technology.
• Semarang: The event served as a hub for consumers to find the best gadget deals and experience the latest Erafone technology devices.

Ramadan Promotions at Erafone

The Erafone Ramadan Sharing Celebration featured several promotions:

• Clearance Sale of up to 85%
• Gadget discounts up to IDR 6.5 million
• A 30-day unit exchange guarantee
• Cashback of up to IDR 200 thousand from TecProtec for device protection
• Exclusive merchandise with a minimum purchase of IDR 2.5 million

A Retail Experience Beyond Transactions

Through these four simultaneous events, Erajaya demonstrates its commitment to providing a retail experience that extends beyond simple transactions. Consumers were invited to explore latest technology, enjoy entertainment, and experience a sense of community during Ramadan. Joy Wahjudi, CEO of Erajaya Digital, emphasized the company’s goal of connecting people with innovation and showcasing the benefits of technology in daily life.

The series of events also highlights Erajaya’s integration of technology with social and sustainability values, alongside its support for local brands. These activities aim to create an inspiring and relevant technology retail experience for Indonesian consumers.