Federica Brignone Ventures into Entrepreneurship with Italian Pasta Chain Miscusi
Following a historic performance at the Milan Cortina 2026 Winter Olympics, where she secured two gold medals, Italian skier Federica Brignone is embarking on a new venture: the world of entrepreneurship. The Olympic champion has develop into a member and sports ambassador for Miscusi, an Italian restaurant chain specializing in fresh pasta.
From Slopes to Spaghetti: Brignone’s New Role
Brignone’s decision to partner with Miscusi reflects her commitment to a healthy and active lifestyle. “Eating well is not a sacrifice, it is a choice of strength,” Brignone stated. After a period of physical recovery and reflection, she recognized the importance of balance, quality, and energy management, emphasizing that “Nutrition is as much a part of my job as training.” Pasta, she notes, has always been a staple in her diet, providing energy and aiding recovery.
A Concrete Investment in Well-being
Brignone’s involvement with Miscusi is not merely a branding exercise; it represents a concrete investment. She explains, “Joining Miscusi as a member means supporting a project that puts people’s well-being at its centre.” She is drawn to the company’s focus on quality ingredients, controlled sourcing, and respect for the product, stating she seeks “quality, controlled origin of the grain, respect for the product.”
About Miscusi: A Modern Capture on Italian Tradition
Founded in 2017 by Alberto Cartasegna and Filippo Mottolese, Miscusi has quickly become a prominent player in the Italian food retail sector. Miscusi currently operates over 20 restaurants, all featuring fresh pasta made daily in-house. The chain prioritizes sustainable practices and nutritional transparency. Customers can choose from pre-designed dishes or create their own pasta combinations via a digital menu, with options ranging from classic recipes like cacio e pepe and amatriciana to more innovative creations.
A Growing Trend: Athletes Investing in Food
Brignone is not alone in her foray into the food and restaurant industry. Several athletes have recently invested in similar ventures. Examples include Clarence Seedorf and chef Roberto Okabe’s fusion restaurant Finger’s in Milan, and the Colombian fine dining restaurant Mitù, launched by footballer Cordoba in 2021. More recently, footballer Andrea Petagna, alongside Sfera Ebbasta and Marcelo Burlon, launched Healthy Color in Milan, although Ferrari’s Charles Leclerc partnered with the founders of Grom to create Lec, a healthy packaged ice cream.