Sponsorship & Partnership News Roundup – February 29, 2024
Here’s a summary of the sponsorship and partnership news from the provided text:
1.Derry GAA & Find Insurance:
* Deal: Multi-year naming rights partnership.
* Details: Find Insurance becomes the naming rights sponsor for Celtic Park (renamed Find Insurance Celtic Park) and Owenbeg (renamed Find Insurance Owenbeg). Includes brand visibility across digital platforms, broadcasts, and stadium signage.
* Quote: Colin Mullan (Find Insurance MD) – “a natural fit” and excited to support Derry GAA’s growth. John Keenan (Derry GAA Chairman) – investment will strengthen facilities and opportunities.
2. Scotland Women’s National Team & Arnold Clark:
* deal: Renewal of existing sponsorship agreement.
* Details: Arnold Clark logo continues to appear on the lapels of the women’s playing kit.
* Context: Renewal coincides with the team’s preparation for the FIH World Cup Qualifier.
* Quote: Derek Keir (Scottish Hockey CEO) – support is a “fantastic boost” and helps drive ambitions for the women’s game.
3. Table Tennis england & China Media Group (CMG):
* Deal: Memorandum of Understanding (MOU) for increased participation and engagement.
* Details: Collaboration to explore areas of cooperation including publicity/marketing of Table tennis England events to CMG’s vast audience (680m+ users in 85 languages) and fostering cultural exchange through training and professional exchanges.
* Context: MOU signed during a UK government visit to China led by prime Minister Sir Keir Starmer.
* Goal: Drive participation and foster cultural exchange between the UK and China in table tennis.
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