Google Enhances Gemini AI with Personalisation Features in the UK

Google has begun rolling out new personalisation features for its Gemini AI assistant in the United Kingdom, aiming to provide a more tailored and intuitive user experience. These updates include Gemini Memories, the ability to import AI memory and streamlined chat history management [Google Blog].

Gemini Memories: Contextual AI Assistance

A key component of the update is Gemini Memories, which allows the AI to retain context from past conversations. This feature enables more natural and coherent interactions, as Gemini can recall previous discussions and user preferences. Users can now access past-chat context, improving the continuity of their interactions with the AI [eWeek].

Importing AI Memory and Chat History

Google is as well introducing the ability for users to import AI memory, allowing them to transfer existing conversational data to Gemini. Users can now ZIP and transfer their chat history, providing greater control over their data and facilitating a smoother transition to the new AI assistant [eWeek].

Gemini vs. Google Assistant: A Shift in AI Interaction

Gemini represents a significant evolution from Google Assistant, focusing on more natural language understanding, and reasoning. Even as Google Assistant excelled at quick, hands-free tasks, Gemini is designed for more complex and conversational interactions. Google states that users are more successful with Gemini due to its improved ability to understand natural language [Gemini Google]. However, due to its sophisticated AI models, some requests may take slightly longer to process compared to Google Assistant, a factor Google is actively working to improve [Gemini Google].

Gemini Subscription Options

Google offers various subscription tiers for Gemini, providing access to enhanced features and capabilities. These include:

• Gemini Free: Everyday help from Google AI with access to the Gemini app and Flash model.
• Google AI Plus (£6.99/month): Enhanced access to the 3.1 Pro model, Deep Research, image generation with Nano Banana Pro, and limited video creation with Veo 3.1 Lite, along with 200GB of storage.
• Google AI Pro (£18.99/month): Higher access to the 3.1 Pro model, Deep Research, image generation with Nano Banana Pro, and full video generation with Veo 3.1.

These subscription options cater to different user needs, from basic assistance to advanced research and creative tools [Gemini Google Subscriptions].

Looking Ahead

Google is committed to continuously improving Gemini based on user feedback. The company plans to release regular updates and enhancements, solidifying Gemini’s position as a leading AI assistant. Users are encouraged to provide feedback to help shape the future development of the platform [Gemini Google].