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Global Marketing Manager Job: OTC Health Brand Strategy

A major European consumer healthcare and over-the-counter medicine group is recruiting for a Global Marketing Manager position based in Paris, as detailed in a recruitment listing on Hellowork. The role offers an annual gross salary ranging from 60,000…

Global Marketing Manager Job: OTC Health Brand Strategy

A major European consumer healthcare and over-the-counter medicine group is recruiting for a Global Marketing Manager position based in Paris, as detailed in a recruitment listing on Hellowork. The role offers an annual gross salary ranging from 60,000 € to 70,000 € depending on the candidate’s profile, accompanied by a 10 percent bonus.

Reporting directly to the Global Marketing Director, the appointed manager will oversee brand strategy, product innovation, and international campaign development across specific health categories including cardiovascular health, relaxation, and sleep. The position combines strategic planning with operational execution, requiring close collaboration with local country marketing teams and internal expert functions within the group.

Core Responsibilities and International Scope

The incoming Global Marketing Manager will shoulder several key duties spanning the entire product lifecycle:

  • Brand Strategy: Establish three-year brand plans utilizing market analysis, consumer trends, and consumer insights.
  • Innovation and Product Development: Identify unmet needs and manage projects from initial concept through to launch, working alongside the innovation project manager alongside R&D, medical, and regulatory teams.
  • Communication and Activation: Formulate communication campaigns, e-commerce content, and market-targeted marketing collateral, while helping create and update product packaging.
  • International Deployment: Assist local country marketing teams in adapting and implementing global brand plans and campaigns.
  • Performance Tracking: Monitor key category indicators, evaluate launch results, and recommend measures to support overall growth and profitability.

Company Profile and Compensation Context

The hiring organization describes itself as a major European player in consumer healthcare, focusing on the development and commercialization of OTC and wellness products. Operating across multiple international markets, the enterprise combines established brand strength with an entrepreneurial culture centered on autonomy, accountability, and teamwork between global and local departments.

According to the published Hellowork job posting, the successful applicant will benefit from managing international brands addressing concrete health and wellbeing needs, contributing to structural product launches, and operating with a high degree of autonomy in a multidisciplinary environment. Additional details regarding the application process can be accessed directly via Hellowork.

Manager Global HCP Marketing – Digital Med Device
About the author: Marcus Liu - Business Editor

MBA and ex‑B bureau chief specializing in global finance and fintech. Marcus speaks Mandarin, Japanese, and English, and has interviewed CEOs from the Fortune 50 to Y‑Combinator unicorns. Marcus Liu delivers sharp analysis on markets, startups, and corporate strategy for investors and entrepreneurs alike.